Comfort & value are the two main criteria; brands a lesser consideration: Snapdeal survey
Sellers from Ludhiana, Bangalore, Delhi, Tirupur and Jaipur service most of the orders
T-Shirts, Shorts, Sleepwear & Kids apparel account for a large part of sales
Gurugram, June11, 2020: Snapdeal, India’s leading value-focused e-commerce platform, witnessed fast growth in the apparel category in May, accounting for nearly 40% of the products sold on the platform.
Apparel, traditionally is a high selling category on Snapdeal. Post the relaxation on selling non-essential products by ecommerce platforms, the demand for apparels has picked up again and is close to the level of pre-covid sales.
A Snapdeal survey conducted in May ‘20 with users across India revealed that while families traditionally enjoyed the mall shopping, they are now looking for safer options to shop. 95% of the respondents preferred online shopping for apparels over retail outlets. Comfort and value were the top two considerations for consumers as they made apparel purchases. The perceived brand value was not an equally important factor as consumers preferred seller brands with attractive prices.
75% of the shoppers on Snapdeal opted for seller-branded value apparel mostly served by sellers from Ludhiana, Bangalore, Delhi, Tirupur and Jaipur.
“Last month, the sale in the apparel category was all about catching up with overdue functional needs like nightwear, undergarments, and track pants etc. With children at home and more people continuing to work from home and summer in full swing, users are now making smart, casual additions to their wardrobes”, said Snapdeal spokesperson.
Kids summer wear is leading in terms of demand. In the survey, buyers said they prioritised kids needs over other needs. They also said that garments for children are a more immediate need because of frequent size changes. T-Shirts, tracks & pyjamas, jumpsuits, shorts, infant wear, and sandals are some of the popular kids wear on Snapdeal.
In the men’s fashion category, cotton t-Shirts in plain colors& prints, Bermuda shorts, and cargo shorts are a hit. Round neck, henley neck and sleeveless t-shirts are in vogue. Open sandals and flip flops priced are another popular pick with buyers.
Amongst women shoppers, comfy leggings, loose fit & regular shorts, round neck t-shirts, tops in bright colors, dresses, and kaftan summer dresses were popular choices.
The popular price range for casual fashion was Rs 500-800.
Users also bought monsoon footwear in limited quantities.
Snapdeal currently delivers orders in 26000 pin codes across India with more than 500,000 registered sellers with 213 Mn+ listings on the marketplace. Other than metro cities, most of the orders for apparel came from tier 2 cities like Lucknow, Ahmedabad, Nagpur, Bhopal, Kochi, Coimbatore, Guwahati, Jaipur, Lucknow and Chandigarh.
Corporate Comm India (CCI Newswire)
