The campaign #SENNsationalCrew was aimed at showcasing how brands have become an integral part of a consumer’s life through engagement on social media platforms, thus becoming buddies
New Delhi, August 03, 2021: Celebrating the spirit of friendship day, Sennheiser, a German audio giant in collaboration with leading brands such as Canon, MG Motor, Costa Coffee, Britannia (Bourbon), amongst others, announced the #SENNsationalCrew campaign. The campaign #SENNsationalCrew was aimed at showcasing how brands have become an integral part of a consumer’s life through engagement on social media platforms, thus becoming buddies
Speaking about the campaign, Mr. Saahil Kumar, Head-Marketing, Sennheiser India said, “This Friendship’s Day, we wanted to acknowledge brands that have become an integral part of a consumer on a daily basis. This campaign encourages every individual to look at their products and services as friends that have been their constant companion during these tough times. They help us in making the world a better place even during this unprecedented situation.”
The creative is inspired by how through a digitally tethered world, brands are connecting with consumers on social media channels and how each brand has become a vital part of the persona of an individual. The campaign portraits how we all share the same universe which is an extensive pool of talent, service and creativity while also motivating the thought of unity amongst brands from various industries.
Corporate Comm India (CCI Newswire)
