Will enable users to invest into stocks, ETFs & Wealth Baskets in a few clicks on any app or website
Any app or website can offer users options on multiple broking platforms through simple SDK and APIs.
Mumbai, February 24, 2022: Wealth Desk, a leading investment technology platform that’s building the Unified Wealth Interface (UWI) for Wealth Management ecosystem on top of broking announced the launch of Embedded Wealth Desk Gateway (EWG). EWG aims to enable unprecedented integration with brokers and transaction systems with an intuitive and simple interface built to fit inside any Website or Application.
How UPI increased the number of digital payment transactions in India by expanding coverage across hundreds of millions of Indians, EWG has the potential to increase the participation of Indians in capital markets by making it easy to invest in stocks, ETFs and other asset classes in a few clicks.
With the EWG, users can easily place orders for stocks, ETFs, WealthBaskets and other asset classes, view their holdings and open a new broking account without having to switch to another app or website. Integrating broking infrastructure within the EWG will allow retail investors to instantly access limitless opportunities across the internet where intent-driven users want to complete an investment.
EWG is built to empower all finance themed website and app owners to seamlessly build on their offerings by allowing their users to directly access Stocks, ETFs, bonds and WealthBaskets from different touch points like news content, research applications, advisory, AMC and distribution platforms.
WealthDesk has created the EWG model in a way that platforms can integrate with simple Software Development Kits(SDKs) & ready APIs. It is built to create a seamless experience within the integrating app or website’s interface, with minimal development effort.
Ujjwal Jain, Founder & CEO, WealthDesk said, “At Wealth Desk we are constantly working towards democratizing wealth creation opportunities for millions of Indians. By consolidating an ever growing number of brokers on the Wealth Desk UWI vision, we have made it easy for any app or website to offer trading capabilities who would otherwise have to integrate with each broker separately. What UPI did for payments, EWG will do for investment and wealth management industries.”
Corporate Comm India (CCI Newswire)
