New Delhi, November 11, 2024: VitrA India made an unforgettable impression at the recently conducted Design Mumbai exhibition 2024. This event mainly highlighted VitrA’s innovative Recycled Ceramic Washbasins. In addition to the recycled ceramic washbasin, the expressively minimalistic Liquid Series by VitrA in collaboration with Tom Dixon was showcased at Design Mumbai 2024. The Liquid collection’s smooth-edged aesthetic provides a vision for the bathroom of tomorrow – defining a new standard in bathroom products for home, hospitality and commercial spaces.
The Recycled Ceramic Washbasin is the world’s first and only recyclable ceramic washbasin. This concept represents eco-friendly manufacturing, as it is crafted entirely from waste materials that are typically produced during the ceramic sanitaryware production process. Rather than allowing this waste to contribute to the massively expanding environmental pollution, VitrA has found a way to repurpose it into a high-quality, functional product.
This washbasin is made from broken ceramic pieces and waste sludge which are left for disposal. These materials are constructed by grinding broken ceramics into milled scrap and combining it with pulp from wastewater treatment facilities to create fresh sludge. This mixture is then shaped into moulds, dried, fired and glazed to create the final product. This creation is available in matt taupe finish and five distinctive shapes: oval, TV, round, pebble and square. Each basin has a slightly textured surface that enhances both its visual appeal and tactile experience.
This washbasin is designed to withstand high absorption rates and is resistant to deformation, ensuring a long-lasting product. Crafted entirely from waste materials, it saves approximately 5kg of raw materials per product, offering a sustainable solution that reduces the need for raw resources. It’s packaging is also made in an eco-friendly manner which aligns with VitrA’s sustainability goal. This innovative design has accredited VitrA with the high standing “Green Good Design Award”, a result of their unique approach and their role in setting new industry standards.
Mr. Tirthankar Sarkar, Sr. Country Manager, VitrA India stated, “VitrA focuses on promoting products which are made from recycled and waste materials. Through Design Mumbai we have aimed to bring a product which not only has a modish appearance but is safer for the environment as it reduces carbon emissions. This product is suitable for both design aficionados and eco-conscious customers.”
The Recyclable Washbasin stood out at the Design Mumbai event as it not only enhances bathroom aesthetics but also reflects VitrA’s strong commitment to sustainability. This environmentally safe product aligns with modern environmental concerns, supporting a circular economy by reducing waste and minimizing resource consumption.
By reusing ceramic waste, VitrA contributes to conserving natural resources and lowering environmental impact. For those who missed the event, stay connected with VitrA through their website and social media channels for updates on its latest innovations and future exhibitions.
Corporate Comm India (CCI Newswire)
