An Iconic 1970s Design, Brought Back for a Whole New Generation
New Delhi, September 12, 2020: Today Timex, a global leader in watchmaking, is expanding its popular range of reissues with the launch of Q Timex Falcon Eye, a classic design first debuted in 1978. Q Timex Falcon Eye adds a dose of refinement to the collection, which already includes the highly-coveted Q Timex 1979 Reissue – a diver-inspired watch that has continuously sold out worldwide since its initial release in May, which also launched in India recently.
Today’s watch market presents a strong demand for these throwback designs and their practical, nostalgic value. Since Timex is built upon 165 years of watchmaking innovation, the company is uniquely positioned to deliver on that demand.
Commenting on the launch, Mr. Ajay Dhyani, Head- Marketing and E-Commerce, Timex Group said, “We are elated to announce the launch of Q Timex Falcon Eye Reissue in India. The idea of launching the product was to show the spirit the 70s with the retro design of a watch for a whole new generation while giving it a distinctly-modern edge. These days, consumers are looking forward to period-specific timepieces and this watch will certainly resonate well with our audience.”
The original Q Timex collection was launched as the company turned the quartz crisis of the 1970s into its own quartz revolution, leaning into the future and establishing a new paradigm in quality affordable timekeeping. For this reissue Timex recreated every detail, from the period-correct woven stainless steel bracelet and fully functional battery hatch to its two-tone case, luminescent paint and electric blue striated-pattern dial. The watch is finished with an interplay of brushed and polished surfaces that further demonstrate attention to detail and focus on quality.
Continuing the story that began with the Q Timex 1979 Reissue featuring a topside boatchase down London’s Thames River, Mr. Q now takes on a rescue mission with a dangrous car chase in the heart of 1970s San Francisco. The narrative invokes the spirit of the ’70s in a way that ties directly back to the design and styling inspirations around this latest reissue.
Priced at INR I2,995, Q Timex Falcon Eye will be available starting today on shop.timexindia.com.
Corporate Comm India (CCI Newswire)
