Mumbai, April 18, 2025: Foreign exchange services provider Thomas Cook on Thursday said it has appointed Bollywood star Kartik Aaryan as Brand Ambassador with an aim to target young India for its borderless travel card.
Kartik Aaryan is known for his charismatic persona and strong connection with India’s youth. His significant fan-base, aspirational image yet relatability especially among millennials and GenZ makes him a key influencer. He embodies the spirit of India’s new-age traveler, making him an ideal choice to represent the innovative and agile India ka Forex Specialist – Thomas Cook, the company said in a release.
The partnership commences with a campaign for Thomas Cook’s recently launched Borderless Travel Card a game-changing, multi-currency product designed to provide travelers with a seamless, secure and smooth experience at every stage of their journey – anywhere in the world.
Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited said, “We are truly bullish on our prepaid card business and building on the success of our portfolio that includes Study Buddy (for students) and EnterpriseFX (for business travelers), we have just launched our multicurrency Borderless Travel Card for India’s rapidly growing leisure segment. Our data/research reflects significant opportunity from Young India and we are already witnessing an encouraging uptick in demand from the segment.”
Bollywood star Kartik Aaryan, said, “I am excited to be the Brand Ambassador of Thomas Cook India a brand that is synonymous with not just pioneering travel but also innovative and youthful agility, and the card represents this and more. As an avid traveler, I have also gone through some of the struggles of buying and using forex while holidaying abroad.’
“This card is a game-changer for India’s travel-hungry youth and I personally endorse the Borderless Travel card as a smart, seamless, secure and highly convenient solution for Indian travelers. The card offers unique benefits of multi-currency support, worldwide acceptance and exclusive travel benefits. The bright youth of India are surely going to opt for this multifunctional card on their next international trip,” he added.
Corporate Comm India (CCI Newswire)
