– Searches also remain high for pest control, housekeeping services, and modular kitchens
– Mumbai driving bulk of the demand across Tier-1 cities and Jaipur in Tier-II
– Festive rush propels car rentals to become the fastest-growing category with 100% growth
New Delhi, October 27, 2021: This Diwali, Just Dial, India’s No.1 local search engine, saw a demand surge for furniture, beauty parlours, and restaurants, with Tier-I cities witnessing most of the traction.
In terms of volumes of searches, furniture was the most searched category with a YOY growth rate of 54%, reports the latest Just Dial Consumer Insight Report. Beauty parlours were the second most searched category with a YOY demand growth rate of 73% while restaurants were third with a growth rate of 76%. The fastest-growing category was that of car rentals at 100% but the volumes of searches were considerably lower compared to that for furniture, beauty parlours, and restaurants.
For furniture, maximum YOY demand drive was witnessed among Tier-1 cities as compared to Tier-2. Most of the demand was for beds, followed by sofas and chairs. Almost 53% of the demand for furniture in Tier-1 cities was from Mumbai and Delhi. Among Tier-2 cities, Madurai, Chandigarh, and Nagpur were the top-3 with maximum demand.
Searches for beauty parlours in Tier-1 cities grew by 94% and by 66% in Tier 2. In Tier-1 cities, almost 60% of the demand was driven by Mumbai and Delhi while Chandigarh, Jaipur, and Lucknow were the top-3 cities Tier-2 cities generating maximum demand.
The onset of the festive season also drove searches for restaurants with Tier-2 cities witnessing a 112% YOY growth rate. Chandigarh, Jaipur, and Surat were the top-3 cities in Tier-2 with maximum searches. Volumes of searches in Tier-1 cities remained considerably high vis-à-vis Tier-2 but the formers YOY growth rate was at 19%. Almost 53% of the demand in Tier-1 cities was driven by Mumbai alone.
Commenting on the consumer demand growth during this festive season, Mr. Prasun Kumar, CMO, Just Dial said: “We are witnessing a cumulative 69% YOY demand growth across all these seven most popular categories during this festive season on Just Dial. This augurs well for the economy, which is gradually recovering from the impact of COVID. Achieving the milestone of 1 billion Covid vaccine doses has uplifted the consumer sentiment and it couldn’t have come any time better than this festive season. It is encouraging to see that demand is booming across Tier-1 cities while the demand growth rate in Tier-2 cities also remains encouraging.”
Car rentals were the fourth most searched category on Just Dial with a 100% YOY growth rate. Demand in Tier-1 cities grew by 136% with Mumbai alone generating 53% of the demand followed by Delhi and Hyderabad in the second and third place respectively. Tier-2 cities also saw searches grow YOY by 68% with maximum demand emanating from Goa, Surat, and Patna.
Searches for housekeeping services also soared during this festive season at a YOY rate of 49%. Tier-1 cities saw a growth rate of 40% and Tier-2 43%. Mumbai generated 26% of the demand in Tier-1 cities while Delhi and Bangalore were second and third place respectively. Among Tier-2 cities, Coimbatore, Jaipur, and Vadodara were the top-3 cities with maximum searches.
Pest control services also witnessed a high demand growth rate of 62% with Mumbai generating almost 44% of the total searches from Tier-1 cities. Delhi and Pune were second and third respectively among Tier-1 cities in terms of total searches. Searches in Tier-2 markets also grew at a healthy 41% with Lucknow, Chandigarh, and Jaipur seeing most of the demand.
Just Dial also saw a 41% YOY rise in demand for modular kitchens during this festive season. Demand in Tier-1 cities rose by 49% and the markets of Mumbai and Delhi generated almost 57% of this demand. Tier-2 cities saw a YOY demand rise of 25% with Nagpur, Jaipur, and Indore witnessing maximum uptick.
Corporate Comm India (CCI Newswire)
