Tata Motors-owned luxury carmaker Jaguar Land Rover will launch ten products in this fiscal year. The offerings will have a mix of new products, new variants and refreshed models. According to a report on Money Control, the three new models including Velar, Discovery and Land Rover open top will be launched this year to take on the competition with Mercedes, BMW and Audi.

In the report, Rohit Suri & MD, President JLR India said, “We have lined up more than 10 product actions this year.”

Indian luxury car market has always seen a stiff competition between the three German rivals. Market Leader Mercedes Benz India has already launched few models this year. At the same time, Audi has already launched its fifth product and plans to introduce five more this year.

JLR which only have 10 percent market share at 33,000 units is eyeing a bigger market share in the Indian luxury car market. As it also plans to expand the distribution network, it will further add 2-3 new outlets to cover the rest of the market.

In the recent filing to BSE, Tata Motors-owned also declared that its retail sales have exceeded 600,000 units for the first time in the company’s history in the financial year ended 31 March 2017.