- Experiencing more than 100% growth rate in orders as compared to last year
- Getting approx. 9000 orders of Rakhis and gifts per day
- Expecting to close the season at 60% growth against year 2019
- Tied-up with reputed brands like Cadbury, Amul, ITC, Bata, Cookie Man, Phillips, Gillette, Raymond for Rakhi gifting
New Delhi, July 11, 2020: As Rakshabandhan is just round the corner, Ferns N Petals has witnessed a changed trend in the buying behavior of Rakhis and gifts this year. More customers are buying Rakhi online than before; probably to maintain social distancing and because e-commerce companies are promising 100% contactless deliveries in this tough time of COVID-19 crisis. Ferns N Petals is getting approx. 9000 orders per day, even when the festival is three weeks away. The company is experiencing an excellent growth of 100% in orders as compared to last year and expecting 60% growth in total by the end of this Rakshabandhan festive season (3rd August 2020) against last year. FNP is optimistic that revenue from Rakshabandhan 2020 will contribute around 7%- 8% of the overall revenue by the end of the 20 -21 financial year.
The company is delivering in almost 80 countries worldwide this year and is offering free shipping and promise to deliver the same day in certain countries like Canada, UK, UAE, Singapore, South Africa, Malaysia, Indonesia and a few more and next day delivery in most of the other countries like USA, Australia, Germany, Ireland, Netherlands, etc.
Talking about this year’s special occasion of Rakshabandhan 2020, Mr Manish Saini, COO, eCommerce, Ferns N Petals, said, ‘We understand the pure bond of love between a brother and a sister. Hence, we have come up with 1000+ designs of Rakhis this year to serve our customers with a variety so that they order online and remain safe & secure during this unprecedented time. We are taking all the safety measures like sanitizing all the items that are being shipped and ensuring contactless deliveries.”
He added, “We are observing 100% growth rate in orders as compared to last year, as we are getting almost 9000 Rakhi and gift orders everyday. However, we have witnessed a 6% drop in the average ticket size of purchase, mainly because of a new segment of customer (with small ticket size) coming online, who are taking the precautionary measures to be safe and shopping online.”
Ferns N Petals is offering a wide range of unique Rakhis this year like, Agate Stone Rakhi, Leather Rakhi with Personalisation, Metal Rakhi with Laser Personalisation, Designer Rakhi, Food Shaped Rakhi (Burger, Kaju Katli, Pizza Rakhi etc), Wooden Rakhi, Set Rakhi’s from 2 to 12 Rakhi sets, Rakhi Gift Boxes, etc., apart from the usual range of lumba, mauli, sliver, gold, rudraksh, pearl, Ganesha, Krishna, bracelet, kids rakhi, etc. And Rakhi Gift choices include sweets, gift hampers, cakes, chocolate boxes, digital gifts, personalised gifts and much more. Also, in terms of gifting, the company has come up with digital gifting option of celebrity Rakhi messages for brother from renowned artists like Shaan, Kailash Kher, Jhonty Rodes, Rohit Roy, etc. FNP has also tied-up with some reputed brands like Cadbury, Amul, ITC, Bata, Cookie Man, Phillips, Gillette, Raymond, etc for gifting during this festive occasion.
Corporate Comm India (CCI Newswire)
