Chennai, January 18, 2022: The vetti and saree of the future is here! Purushu Arie launches tailored waistband vetti/veshti and sarees for Pongal 2021. Purushu’s tailored vetti and sarees feature side pockets and an easy-to-wear waistband. 

Tailored Vetti: The innovation of vetti with a waistband revolutionarily alters the functionality and comfort of the garment forever. No more slipping or adjustments – the most comfortable vetti experience is here.

Silhouette: Tailored cotton veshti with waistband & inseam pockets.

Fabric: 100% Erode Cotton

Colour/Pattern: Off-white (cream) / ¾” golden jari border

Price: INR2299

Pudavai Dress: Pudavai, once a waist-wrap garment worn in ancient Thamizh society has evolved into a plethora of modern saree drapes. Purushu Arie’s tailored Pudavai Dress offers the alt-saree experience with maximum comfort. Purushu’s ready-to-wear saree can be worn in less than 30 seconds!

Silhouette: Saree-inspired dress with pleated skirt, tailored mundhanai/pallu, and side pockets.

Fabric: 100% Erode Cotton

Colour/Pattern: Off-white (cream) / 1″ golden jari border

Price: INR7499

The tailored vetti and pudavai dress available for sale at https://purushu.com/shop

Corporate Comm India (CCI Newswire)