Mumbai, July 10, 2025: Opptra is proud to announce the launch of the esteemed British homewares and small domestic appliance brand Tower in the Indian market. Tower’s popular cookware range Cerasure is now available on leading e-commerce sites including Amazon, Flipkart and Zepto, bringing a new standard of British design, innovation, and quality to Indian kitchens. The brand’s popular Smart Start range will also follow in the next few weeks.
Opptra has worked in close collaboration with Tower, part of the UK-based RKW LTD, to introduce products tailored for Indian consumers while preserving Tower’s globally recognised quality benchmarks.
“We are thrilled to introduce the Tower brand to Indian consumers,” said Ranjit Babu, CEO of Electronics & General Merchandise at Opptra. “The Cerasure and Smart Start ranges are already beloved across the UK and other international markets, and we believe they will resonate equally well with discerning Indian households. This launch marks just the beginning of a broader partnership with Tower. In the coming months, we will expand the range to include a wider selection of Tower’s Kitchen and Home Appliances and additional Cookware products, enabling Indian consumers to access the full Tower experience.”
The strategic collaboration between Opptra and Tower extends beyond distribution. Opptra is proud to manufacture and assemble Tower products in India, in partnership with Tower, ensuring the replication of their renowned global quality standards while supporting local manufacturing initiatives.
Rob Sutton, CEO and Managing Director of RKW LTD, owner of the Tower brand, commented: “We are delighted to partner with Opptra to bring Tower to the vibrant and fast-growing Indian market. Opptra’s deep expertise in brand building and e-commerce in India makes them the ideal partner to help us expand our international footprint. This is an exciting step forward for Tower, and we look forward to working together to serve customers in India and beyond.”
As part of its international growth strategy with Tower, Opptra is also preparing for the brand’s launch in other Asian markets, starting with the Middle East and followed by South East Asia, further reinforcing the shared vision of expanding Tower’s presence across key global markets.
With a heritage dating back over 100 years, Tower represents timeless British quality combined with cutting-edge innovation — a combination that Opptra is proud to now offer to Indian consumers.
Corporate Comm India (CCI Newswire)
