Social fabric – an auction to aid artisans
National, June 05, 2020: Obeetee, one of the leading hand-woven carpets brand was started in 1920. The frontline operations of the brand are run from Mirzapur in Uttar Pradesh. The brand makes carpets with focus on the environment and social responsibility. Believing that now is the time to rethink how to create, Obeetee has taken up the responsibility of providing with essential food supplies, protective masks & gloves for the well-being of all their 25,000 weavers till date, whose earnings were compromised since the time the pandemic hit the country.
Obeetee focuses on creating a symbiotic relationship with nature, human craftsmanship & life.
In the words of Rudra Chatterjee, Chairman, Obeetee, “We want our weavers to enjoy making a carpet. We believe that art, technology and social accountability can fix problems that exist in villages in India.”
Keeping this ideology in mind, in these trying times, Obeetee has come up with an auction to raise funds to provide essentials and a continuity to craft for their weavers and craftsmen. Keeping their sustainability approach in mind the auction launches on June 05, 2020, World Environment Day. The bidding starts on 16th June and ends on 21st June. The results will be intimated by 22nd June. The auction proceeds will be utilised for – food distribution, hospitalisation for any Covid-19 cases, sanitization and balancing the lives of those who have lost job.
How will the auction work:
- View our selection of our rugs on auction on obeetee.org
- When you bid for a rug of your choice, you are free to select the amount you wish to pay for it. The original price of the carpet is mentioned along with the minimum bid on offer.
- Once the bidding timeline ends, the highest bidder is sent a secure link for payment. Once payment is confirmed, the rug is packed and shipped to you.
Corporate Comm India (CCI Newswire)
