The collection hearkens back to the glory days of the erstwhile princely states of Patiala, Kapurthala, Gujranwala, Khyber Pakhtunkhwa, Oudh, Kashmir and Sindhh. Various techniques and elements are juxtaposed over one another in each ensemble yet there is a sense of harmony and balance. Drawing references from British era Indian chintz textiles and paisley shawls, indigenous fabric and handloom crafts such as vintage Bandhej fragments and brocades, sacred geometry found in Mughal era architectural jaalis and jharokhas, as well as traditional Indian embroideries such as Marodi ka kaam, Kashmiri Kashida and Rajasthani Karchobi, the collection has a certain aura of ease and timelessness- the classic silhouettes with their clean lines and crisp salwars are restrained with a sense of austerity and laden with nostalgia of simpler times while “understanding the consumers’ need for wearability, comfort as well as the weight of the garment given the New Normal post Covid19 Indian weddings…” was the driving force behind the design process. Each ensemble of the collection comes with a predesigned complimentary mask for their discerning clients.
The color palette meanders from pristine ivories and chalky pastels to vivid jewel tones and inky blacks, striking a subtle balance between the reminiscence of yesteryears’ and the modern times we live in. The collection is an amalgamation of Art meeting Form meeting Function which perfectly caters to the needs of the modern Indian fashion consumer in the post-Covid world.
Corporate Comm India(CCI Newswire)
