”Encouraged by the government’s push towards electric mobility and the increasing demand for sustainable transportation, EMotorad seeks to capitalise on the emerging trends and provide a range of innovative solutions for a brighter, cleaner future.”
Pune, May 02, 2023: EMotorad – a leading manufacturer of ebikes & ride-ons, has recently announced its strategic alliance with retail giant Toys”R”Us (www.toysrus.in) to gain a stronghold in the young-age ride-on category with its unique “catch ’em young” philosophy.
Being a leading EV company, EMotorad has achieved significant milestones that stand testament to its dedication to delivering high-quality, innovative products that meet global customer needs. The young-age category is largely an untapped segment in e-mobility. The company’s strategy to cater to this market highlights EMotorad’s unwavering commitment to innovation.
Encouraged by the government’s push towards electric mobility and the increasing demand for sustainable transportation, EMotorad seeks to capitalise on emerging market trends and create a brighter, cleaner future. Through the partnership, the company hopes to introduce young riders to electric fun, creating a new generation of users who will later transition to electric vehicles for their daily commute. This aligns with the electric bicycle manufacturer’s vision to bring about a social change that will benefit public health and the environment.
Elaborating his stance on the present market scenario, Kunal Gupta – the CEO and Co-founder of EMotorad said, “We see a huge gap in the market for electronically operated ride-ons, and this presents us with newer opportunities to capitalise on while ensuring that our products add fun to our young users’ lifestyle. Thus, we are lining up new products to disrupt this segment. We are confident that our partnerships with brands like Toys”R”Us will enable us to reach out to a wider audience and achieve our goal of providing the best possible experience to customers, innovatively.”
EMotorad launched ‘Lil E’ – an electric kick scooter for kids that quickly climbed the best-seller chart. Since its launch in April 2022, Lil E has clocked in sales of about 2000 units in over 100 cities, including Tier 2 & 3 cities. Lil E is projected to see 40% growth in sales, with the introduction of new channels and rapid expansion of the EMotorad’s current online and offline footprint. Its phenomenal success has prompted the company to explore the segment further and expand its product offerings.
Commenting on the partnership, Sudhir Pai, Chief Business Officer, Toys & Accessories at Ace Turtle, which runs Toys”R”Us in India, said, “We are delighted to partner with EMotorad to bring these fun and futuristic ride-ons at an affordable price to our young customers in India. The youth is going to love these products because not only are they exhilarating, but they also are quite purposeful and facilitate commuting. We are proud to be partners in promoting this wave of sustainable change and experiential learning.”
EMotorad’s philosophy of catching riders young has struck a chord with its target audience, leading to a rapid growth in its products’ popularity. Toys”R”Us is a leading online toy retailer that offers a wide range of quality products for children. The company’s collaboration with the e-commerce giant will play an instrumental role in driving the success of the products. Next, in May 2023, EMotorad plans to launch Aeroglyde, India’s first self-balancing hover shoes, which is predicted to be another smash hit in the market.
Overall, the ebike manufacturer’s commitment towards the young-age ride-on segment, its innovative product lineup, and burgeoning partnerships with leading e-commerce brands mean that the company is poised for staggering growth in the near future.
Corporate Comm India (CCI Newswire)
