– To be available in India by early 2024
Bengaluru, May 31, 2023: ace turtle, new India’s leading technology-driven retail company today announced the launch of California casual lifestyle apparel brand Dockers® in the country. Introduced in 1986, the Dockers® brand sparked a revolution in the way millions of men dressed around the world, shifting from the standard issue suit to a more casual look. More than 30 years later, Dockers® embodies California style, bringing a full range of casual, versatile styles for men and women.
Commenting on the launch, Nitin Chhabra, Chief Executive Officer of ace turtle said, “We are excited to announce our long-term partnership with Dockers® in India, Bangladesh and Sri Lanka. Dockers® is a casual California lifestyle brand with a presence across the globe and we intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® products to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach, deepconsumer understanding and investment into the brand will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market.”
Sharing the brand’s perspective,Dockers®Chief Executive OfficerNatalie MacLennan said, “Dockers® has been on an exciting journeyover the last few years in its evolution to become a more casual, everyday lifestylebrand, and we’re proud of how well the brand is resonating with consumers. As we build on this momentum, we’re thrilled to expand into new markets and increase our store presence and digital reach across the globe, specifically in Asia. Through our partnership with ace turtle, we’re eager to launch the Dockers® brand in Indiaand leverageace turtle’s omnichannel technology expertisetofurther penetrate the market.”
Corporate Comm India (CCI Newswire)
