With 90 parties across 14 cities, along with a pop up in Delhi, the Casa BACARDÍ Halloween edition was a nation-wide hit
New Delhi, November 10, 2021: This year, Casa BACARDÍ came to town with the ultimate country-wide experience of the spooks of Halloween with a host of Halloween parties across cities like Delhi, Mumbai, Goa, Kolkata and more. Bringing the festival to life, consumers from across the country joined in to celebrate the spooky weekend and enjoy the RumTwo3 Halloween themed cocktails. The 14 cities witnessed a stellar line-up of artists like Blot, Shft, Awantika Bakshi, DJ Oshin and more. To top it off, Delhi witnessed a first-time-ever experiential pop-up with LIVE performances, immersive rooms and exclusive Halloween experiences.
The Dhan Mills in Delhi witnessed an all-day pop-up with a host of experiences and uniquely crafted immersive rooms, this Halloween. The rooms included -The I Scream You Scream room, inclusive of Delhi’s favourite Zoet Desserts with Halloween themed desserts, The Lab with Fogaat, a hands on Halloween prosthetics workshop, The Illusion Room, an immersive mirror maze designed by the conceptual artist Aquib Wani, and The Apothecary, a conceptual bar, serving exclusive Halloween cocktails crafted by experts. The pop-up also witnessed a stellar line-up of performances by well-known artists such as Yashraj, Reble, Teesri Duniya, Febby Momma, NASH, Lush Lata and Kreon X KSC other guest performances by Delhi based hip hop artists. Audiences also got a real fright through movie screenings of Indie horror films and LIVE storytelling sessions by the top clubhouse audio creator, Dhruvin Busa. Bringing the festival of Halloween to life was Bloni Atelier, the next gen designer, through his special fashion show. Consumers also got to witness exclusive drops at the pop-up, with limited edition #ComeOutToPlay tees and totes – The event saw over 1000+ people over 9 hours experience the event.
Commenting on the success of the event, Sameeksha Uniyal, Consumer Marketing Lead, Brand BACARDÍ, India and South East Asia said, “Halloween has been one of our integral occasions and we’ve successfully built aspirational experiences for consumers in the country. This year, we blew it up with Halloween themed parties across the country, ensuring that our consumers can Come Out To Play and Do What Moves Them. With our pop-up, we did exactly that through everything spooky from horror storytelling, to experiential rooms and of course a stellar line-up of performances. We are glad to see the overwhelming response this Halloween.”
Launched in 2019, Casa BACARDÍ, has only grown bigger with every edition, starting off with on-ground experience and moving to the virtual realm. This year, they have taken it a notch higher by bringing Halloween to India in a way like no other. The Halloween edition featured various unique concepts. In line with their Do What Moves You ethos, Casa BACARDÍ encouraged people to leave their inhibitions behind and Come Out To Play.
Corporate Comm India (CCI Newswire)
