New Delhi, June 23, 2020: From guiding tiny, fumbling steps to fulfilling their kid’s every demand to lending a sense of security, fathers have always held a special place in children’s lives. As the world gears up to celebrate Father’s Day, brands across verticals rolled out special campaigns with a generous amount of emotions, creativity, and even humour, to connect with them. Some brands took to social media to make the most of the day.
Here are a few campaigns which made quite a buzz:
Canon India:
Canon India brought alive the magic of missed memories and milestone events for fathers by giving them an opportunity to recreate those special moments. Understanding the sentiment of a father being the first superhero to their children, Canon India took the initiative to recreate the moments from their lives where he was dearly missed, and gift them back a joyous moment that would have been lost in the pages of time. The campaign which was launched on June 10th, a week prior to Father’s Day, and ran across Facebook, Twitter and Instagram for a span of 8 days.
Brookfield Properties
Brookfield Properties, a fully-integrated, global real estate services company recently organised a Virtual Creative Writing workshop for kids to learn how to write a poem and story on “SUPERHERO DAD” in an association with Ms. Sakshi Singh, Children’s book writer and poet and Author of Jalebi Jingles & Feet in The Sand. The live workshop was organized on the occasion of father’s day for the children of age group between 6-12 years. Kids and parents loved and enjoyed this interactive learning session with the active participation of almost 100.
During the workshop, kids also narrated their poems and stories and shared their experiences with the other kids. 75 kids participated in the live workshop and learned about how to write the poem and story on their unforgettable memories with Superhero dad.
A father’s day contest was also organized for Equinox and Powai Business District tenants, wherein they were asked to share images, videos that denote a dad-kid bond, wherein, three most innovative entries were declared as winners.
Oriflame:
Oriflame, a leading direct-selling Swedish beauty brand, gets on the Father’s Day bandwagon with its latest campaign #DadAndMeTime. The campaign has been designed around the idea that while fathers always have their kids back in any condition, but when it comes to pampering themselves, it never makes it to their list. With an aim to remind teenagers to adults, to get along with their dads and spend some time playing, cooking, dancing, pampering themselves and more. The campaign was launched through Oriflame’s social media channels and invited audiences to share their special moments with their dad.
Wakefit.co:
Wakefit.co. India’s largest sleep and home solutions company has started a campaign titled ‘Papa toh Papa hote hai’ you to reminisce about the wonderful experiences shared with your dad. The company launched its Father’s Day video as part of the campaign, sharing slices of life from the most intimate moments of fathers and their children. Father’s trying to put their infants to sleep but dozing off themselves, fathers trying to sneak chocolate to their kids without the mom noticing are all the vivid imagery used in the heart-warming and humorous film. It endeavors to bring out the adorable side of the doting father. The video takes us through some of the most evocative moments, shot virtually, where real families were directed to record these memories right at their homes.
Philips India:
Philips India has launched a campaign as a tribute to the father and celebrating the father-daughter bond. The campaign #MyDadMyInspiration is built on a heartwarming moment between a father and his daughter. The campaign launched across Philip’s social media channels. Philips asked people to share their own stories describing how their dad inspired them to be the best version of themselves.
Bajaj Allianz Life:
Bajaj Allianz Life started a heartwarming digital campaign #DostiwithDad to remind millennials of being there for Dad, just like he has always been there for us They have shared a short yet effective video with a strong message about sharing a friendly bond with our fathers, beyond the stereotypical father-child bond. And fueling relevant conversations about increased loneliness amongst the elderly citizens during the pandemic. Friendly moments spent with them can ease the pain of genuine-concern-linked restrictions.
Corporate Comm India (CCI Newswire)
