India March 25, 2025: Artisto, a professional hair styling tool brand, is making a bold leap into the retail market. Born from a vision to revolutionize personal styling, Artisto has been the go-to choice for hairstylists, offering precision-engineered tools that deliver effortless transformations. Now, with this expansion, the brand is bringing salon-quality results to consumers, ensuring that everyone can express their unique style with confidence.
By venturing into retail, Artisto is bridging the gap between salon professionals and everyday users who seek high-performance styling solutions. With a legacy of blending artistry and cutting-edge technology, the brand is now making its expertise and innovation accessible to all.
“At Artisto, we have always believed that hairstylists are true artists, and their craft deserves the best tools,” shares Sandeep Gidwani, Founder & Director of Artisto – Shimmers Cosmetics. “With our retail expansion, we’re bringing the same professional-grade precision to consumers, ensuring they can achieve expert-level results at home. This is about more than just hairstyling—it’s about enabling self-expression and creativity, empowering individuals to experiment and redefine their look with confidence.”
Karan Gidwani, Managing Director of Artisto – Shimmers Cosmetics, shares “Artisto was founded on the idea that styling should be effortless, creative, and accessible. From the very beginning, we’ve combined advanced technology with artistic expression to craft tools that do more than just style—they transform the experience. Whether in the hands of a seasoned stylist or a beauty enthusiast at home, our tools are designed for reliability, ease, and professional-quality results. As we step into retail, we’re excited to make salon-level styling an everyday reality for everyone.”
Celebrity hairstylist Jason, a long-time advocate of Artisto’s tools, expressed his enthusiasm for the brand’s retail expansion, emphasizing the importance of high-quality styling equipment. “As a hairstylist, I know the difference that high-quality tools make. Artisto has always been my go-to for its innovation and precision, and now, more people can experience that same salon-grade performance in their daily routine. Whether you’re creating intricate runway looks or simply styling for the day ahead, Artisto makes professional results effortless.”
What to Expect in Retail
The Artisto retail lineup will feature a curated selection of high-performance hair styling tools, including hair dryers, straighteners, and curling wands—each crafted with advanced technology to ensure effortless styling, heat protection, and long-lasting results. With sleek, ergonomic designs and powerful performance, Artisto tools cater to professionals and enthusiasts alike.
Artisto’s retail expansion marks the beginning of a new era where innovation meets accessibility, allowing everyone to create, express, and transform their style with confidence. By staying true to its commitment to excellence, transparency, and artistry, Artisto is set to redefine hair styling for the modern consumer.
