~ Timex and The New Yorker Mark a Century of Influence with a Signature Timepiece ~

National, February 21, 2025: Timex, the iconic American watch brand, is commemorating the hundredth anniversary in 2025 of The New Yorker honoring a legacy of influential reporting, criticism, humor, and fiction. To celebrate this milestone, Timex has partnered with The New Yorker to create a numbered limited edition of 1,854 signature timepieces that capture the style and wit of this beloved cultural institution.

The Timex | The New Yorker is a modern-day reissue of our iconic ’60s Marlin hand-wound watch, presented in a beautifully rounded 34mm case. This limited-edition watch captures the style and wit of The New Yorker with an illustration by Ace Artist and Illustrator at The New Yorker Christoph Niemann.

It’s offered as a limited-edition gift set with both a leather strap and a fabric strap, providing the versatility of two styles in one. The striking black-and-white watch face showcases a white dial, as well as art inspired by the magazine’s famed Goings On section, created by Christoph Niemann, a prominent illustrator whose work has appeared in The New Yorker since 1998.

Complementing the dial artwork is a customized bagel second hand that playfully nods at New York City’s culinary heritage, while the brushed and polished case back features the watch’s edition number and the magazine’s centennial anniversary logo, both engraved in crisp detail.

Since its founding, in 1925, The New Yorker has evolved from a Manhattan-centric “fifteen-cent comic paper” to a multiplatform publication known worldwide for its in-depth journalism, political and cultural commentary, fiction, poetry, and humor. The weekly magazine is complemented by newyorker.com, a daily source of news and cultural coverage, plus an expansive audio division, an award-winning film-and-television arm, and a range of live events. In its centennial year, The New Yorker continues to stand apart for its singular mix of stories that surprise, delight, and inform. Join us in celebrating the magazine’s milestone year with a watch that honors its past and looks excitedly toward its future.

IT’S ALL IN THE DETAILS

  • Marlin Hand-Wind 34mm Giftset

  • Stainless Steel Case

  • Mechanical Hand-Wind Movement

  • Acrylic Crystal

  • Sustainable Tanned Natural Leather Strap with Quick Release Spring Bars

  • Double Layer Slip-thru Fabric Strap

  • Christoph Niemann New Yorker Illustration in the Dial and Packaging

  • Customized Case Back w/ 100th Anniversary TNY Logo

  • Numbered Case Back

  • 30M Water Resistance

  • 34mm Case, 18mm Lug

Exclusivity and Availability

The Timex x The New Yorker watch is a true collector’s piece, available in limited quantities of 50 pieces in India at Timex x The New Yorker Marlin® Hand Wind 34mm Leather Strap Watch – Timex India from 21st February 2025 at the price point of INR 21,495/-

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Corporate Comm India (CCI Newswire)