Mumbai, September 23, 2026: Borosil, India’s leading consumer brand, took its commitment to making everyday cooking healthier, simpler and more enjoyable to consumers across Delhi and Mumbai through exclusive market visits featuring Celebrity Chef Harpal Singh Sokhi. As part of the engagement, Chef Harpal Singh Sokhi visited selected crockery and cookware stores across both cities, interacting with consumers, retailers and distributors and demonstrating Borosil’s latest kitchen solutions, with a special focus on gas stoves and stainless-steel cookware.
The market visits put the spotlight on Borosil’s gas stove and stainless-steel cookware ranges, designed to bring durability, efficiency and convenience to everyday Indian kitchens. Borosil’s gas stove range features 2-, 3- and 4-burner models across stainless-steel and toughened-glass designs, equipped with heavy-duty brass burners for efficient and even cooking. Features such as sturdy pan supports, ergonomic control knobs, anti-skid legs and stainless-steel drip trays across select models add to everyday safety, convenience and durability. The Stainless-Steel Tri-Ply cookware range offers everyday cooking essentials across kadhais, frying pans, saucepans, tawas and pressure cookers, combining the durability of stainless steel with even heat distribution and versatility for everyday cooking. The range is designed to support a variety of Indian cooking needs while offering the reliability expected from stainless-steel cookware.
Beyond product demonstrations, the market visits gave Borosil an opportunity to gain valuable insights from the ground—from understanding what was resonating with consumers and retailers to observing product adoption and evolving preferences. These interactions enabled the brand to stay closely attuned to the changing requirements of Indian households and the dynamics of the retail market across both cities.
As part of the Delhi engagement, Chef Harpal Singh Sokhi visited five stores— Ranjot Kitchen Ware, Tilak Nagar; Shree Balaji Traders, Dwarka; Namita Stores, Alaknanda; Nirankari Crockery and Appliances, Hauz Khas and Shri Anilji store, Vivek Vihar. During the market visits, he interacted with consumers and retail partners, demonstrated Borosil’s kitchen solutions and shared his culinary expertise and insights on everyday cooking needs.
As part of the Mumbai engagement, Chef Harpal Singh Sokhi visited five stores — Shree Ganesh Emporium, Ghatkopar; Shree Arham Appliance, Andheri west; Satyam Sales & Service, Kandivali; Rajesh Home Store, Malad and Navkar Home Appliances, Borivali. The engagement focused on direct conversations with consumers and retail partners, along with product demonstrations that highlighted Borosil’s gas stoves and stainless-steel cookware and their relevance to modern Indian kitchens.
Speaking about the initiative, Ms. Barnali Shankar, VP, Marketing, Borosil Ltd., said, “Retailers have always been at the heart of Borosil’s journey. Taking Chef Harpal to our retail partners in Delhi and Mumbai was our way of bringing the brand closer to the people who help us reach millions of Indian households every day. Through these personal interactions, we had the opportunity to listen, engage and create memorable experiences while strengthening our relationships with our retail partners. For us, it was not just about business—it was about building genuine connection, appreciation and love for the Borosil brand.”
Sharing his thoughts on the market visit, Chef Harpal Singh Sokhi added, “Borosil has always stood for trust, quality and making everyday cooking a little better. It was a pleasure to meet the retailers across Delhi and Mumbai and experience their world firsthand. These personal interactions made the engagement truly special, giving me an opportunity to exchange stories, share experiences and celebrate the strong bond between Borosil and its retail partners. It was wonderful to see the passion and trust that retailers have for the brand and the role they play in taking Borosil closer to consumers.”
The initiative reflects Borosil’s continued endeavour to stay connected with consumers and the retail ecosystem while developing products that combine performance, durability, convenience and thoughtful design. Borosil’s portfolio spans kitchenware, home appliances and tableware, with the brand having established a presence across modern trade, e-commerce and B2B businesses, alongside its Direct-to-Customer model.
Corporate Comm India (CCI Newswire)
