New Delhi, September 20, 2025: Dehradun-based tableware and décor brand Yellow Marigold has introduced the Hand-Painted Art Series, a festive collection of artisanal wooden serveware inspired by Himalayan flora. Crafted by local artisans and priced between ₹1,800 and ₹3,250. Designed to tap into festive demand across Durga Puja, Navaratri, Diwali and Bhaidooj, the launch is expected to drive a threefold increase in the brand’s seasonal revenue. In line with its growth plans, Yellow Marigold plans to expand with more experiential cafés and design-led studios in the coming year.
The Hand-Painted Art Series blends heritage craft and contemporary luxury through trays, coasters, caddies, and lazy susans, each hand-painted on sustainably sourced wooden bases. The range features designs such as Pink Azalea, Banana Bunch, Black Olives, and Sweet Magnolia, with prices ranging from INR 1,800 to INR 3,250.
Available exclusively through the Yellow Marigold official website and the Yellow Marigold Experience Studio & House Café in Dehradun, the brand’s retail strategy focuses on direct-to-consumer channels to ensure curated quality and closer customer engagement. Select designs may be incorporated into the brand’s core collection beyond the festive season, depending on consumer demand.
“Crafted by passion and painted with love, our serveware carries the soul of Indian artisans in every detail. The Hand-Painted Art Series reflects our commitment to Made-in-India luxury serveware and celebrates the festive spirit with a contemporary twist,” said Ella Garg, Founder of Yellow Marigold.
Yellow Marigold plans to achieve this growth by tapping into India’s peak festive gifting season, offering curated designs at accessible luxury price points, and driving online promotions through its D2C website. The brand also expects higher demand from diaspora and NRI customers ordering from abroad for families in India, alongside in-store sales at its Dehradun Experience Studio. Together, these channels are projected to fuel a threefold increase in festive season revenue.
The launch comes at a time when India’s premium home décor and serveware market is seeing strong festive-driven growth, with rising demand for handcrafted, sustainable, and design-led products among urban consumers.
Corporate Comm India (CCI Newswire)
