New Delhi, October 17, 2024: Eze Perfumes, a premium fragrance brand headquartered in Mumbai, has successfully expanded its reach to six international markets. Eze Perfumes is now available in the USA, UAE, Colombia, Mexico, Panama, and India, sharing the beauty of Indian-inspired fragrances and its core commitment to affordability and quality with customers worldwide.
Eze Perfumes’ journey traces back to 1965 as manufacturer of essential oils and fragrance elements under its parent company Sawai Fragrances. The brand’s journey to global expansion started in 2023, soon after its launch in India, and has rapidly expanded its presence. It is now available on Amazon, Flipkart, Nykaa, Myntra, and 1400+ beauty and retail stores across India and select Reliance Centro stores. After launching in India, they found success in the USA soon after, where the brand built strong connections with local distributors in Las Vegas. This helped Eze establish a network to distribute its perfumes in other countries and bring the brand’s unique fragrances to a global audience.
Eze Perfume offers a range of fragrances for both men and women, skillfully combining aesthetics with sensory allure to create unique, long-lasting scents. Eze Perfumes has created its products to cover the preferences of each market, for instance, Indian notes like jasmine, rose and sandalwood are popular in some regions, while fresher, more modern fragrances resonate with customers in the West. In the Middle East, rich, luxurious scents are favored.
Eze Perfumes offers a wide variety of fragrance products, including perfumes, deodorants, and gift sets. With a collection of premium perfumes under their Elevate range including variants LIT, Boujee, and Magic, they provide unique and lasting scents designed for different tastes and occasions.
“We always wanted to introduce the world to the high-quality fragrances that are created here in India. . We have been in the perfume industry for a long time, and after our launch in India expanding globally felt like the right next step,” said Kanishka Jain, Director of Eze Perfumes. “We create everything in-house, from sourcing raw materials to making essential oils and blending them into the final product. This attention to detail helps us offer something truly unique to customers across different markets.”
Looking ahead, Eze Perfumes is planning further expansion, in Europe and the Middle East The brand is focused on finding the right partners and channels to help grow its presence in these new markets, continuing its commitment to bringing Indian fragrances to a global audience.
For more information, visit https://ezeperfumes.com
Corporate Comm India (CCI Newswire)
