- What is Truvison’s Marketing Strategy?
We have been constantly studying the market trends in the industry, whether it’s the upsurge for consumer electronics or the plunge it faces due to innovation in technology introduced to the market each day. We are focussing on our USP being our global technology customised for the Indian market namely, Cornea Technology &Turbotek Technology for our range of LED TV & Sound system respectively.
We have designed our marketing campaign to reach our target audience of Tier I, Tier II & Tier III simultaneously through Print, Outdoor and Digital media. In order to maximise our penetration in the market through the Tier II cities, we shall be organising region specific festive activities too. Way forward we are also planning to establish our company’s exclusive franchised outlets in India.
- What is the growth trajectory of the industry?
The Consumer durable industry has been on a high-growth trajectory throughout the year aided by the government support and emergence of innovative technological solutions. Rising disposable income, easy finances and growing popularity of e-commerce platforms, has further led this Industry to grow. The e-commerce channel sales specifically have had a big impact on the growth of the consumer durables and home appliances segment, to expand the distribution and reach through aggressive discounts and promotions being offered by the ecommerce companies.
Furthermore, we saw growth across consumer segments and this was partly because of the growing base and needs of the middle class buyers. The surge in aspirations of youth in small towns and tier-II cities, who clearly understands their gadget needs, have led to a greater number upgrading the technology products, be it smartphones, televisions and home appliances, among others. Buoyed by the current progress, the industry will continue to grow, aided by the policy changes made by the Government of India. The product categories which will see a major fillip in high-end Television & Air Conditioners.
- How Truvison plans to meet the growing competition in India?
Indian audience is very dynamic and so are their needs, ever evolving. Keeping in pace with the evolving trends Truvison has focussed on building the latest in Technology at most prudent prices. R&D and Innovation has been the base of our products that drive their purpose. We plan on investing and developing our R&D centres and distribution channels for further expansion. To dominate the TV Market, our focus is to tap the value conscious Indian Consumer embracing the disruptive pricing with no compromise in quality. We believe the concoction of our truly disruptive product, philosophy of best specs, highest quality and honest pricing mixed with the innovative business model will help us propel a change in the Smart TV industry in India.
- What kind of products can we see from the brand in the upcoming days?
The year 2018 has been quite promising for Truvison. From launching 4K Smart Full HD TV to Bluetooth Speakers, it has all been a success. The brands’ recent launch is the 50 inches Full UHD TV. We also extended our consumer durable segment introducing an AC – TXSF202N with TruAer Technology which was quite a win for us. We plan on extending the segments beyond what we have achieved to date. Truvison already has a diversified portfolio of consumer durables and electronics such as smart technology LED Televisions, Air conditioners, and Audio system. We have recently launched a washing machine as well. Furthermore, viewing the dynamics of the market, the next milestone to be achieved will be with the addition of refrigerators and air purifiers into the portfolio.
- What are the three key strategies that worked in favor of “TRUVISON“?
As a brand emerged recently in the Indian Market, we prioritize setting a firm foothold and carving out a distinct niche for our brand before competing in the market where already established brands are a milestone to discover yet. Furthermore, viewing the dynamics of the market, we believe that judicious decisions is a key strategy to optimize the brand for a long run ahead.
- Where do you see Truvison in the next 5 years?
We aim to be India’s most Trusted Destination for Consumer Durables and probably amongst the top 3 consumer durable brands. In the near future, am confident to say we shall be able to compete with China and South East Asian countries known for its Manufacturing. Clear focus shall always remain latest technologies at most affordable price without compromising on the quality of our products.
Corporate Comm India(CCI Newswire)