New Delhi, February 01, 2019: The Indian Furniture market is a billion-dollar industry, with more than 90% of it being unorganized. And this creates a problem for every consumer looking out for furniture which is different from run-of-the-mill varieties offered in the market. Since every home is styled on its owner’s personality, a “one-size-fits-all” concept fails for those who want something different, a furniture which is designed as per their requirements and tastes.

WoodenStreet, with a vision to bring people closer to their dream, brought the option to customize furniture, so that people can get what they really want, instead of settling for the next best thing. With a technologically advanced interface that lets people define their ideas, getting custom-made furniture has now become a reality, one which is just a few taps away.

At the Technological Forefront

The journey of a custom furniture starts at or the nifty app available on all major platforms, where one can browse from over 8,000 products and select what suits their needs. To provide a visual cue as to what a design will look like, the product pages provide useful insight pertaining to the selected product, including images and a video. The intuitive and easy-to-use interface provides just the right information. Once a customer selects the customization option, a new path of possibilities opens up.

Using the customization form, one can fill out their requirements, defining the type of wood for their furniture, the colour of its finish and what kind of dimensions they want. And in case of fabric products, one can define the type of the fabric, prints and the colour. To allow more flexibility, the form also lets customers upload reference images or sketches for design enhancements which they need. Once this form is submitted, all the details are forwarded to professional designers, who break down each and every requirement to generate visual representations of the requested furniture.

Through the app, and even on the website, a customer can track the status of their order no matter where their physical location is. At each step, the customer is intimated about the progress with their order, assisted with 3D renders and production images so that they can see how their product, with every customization in place, is taking shape. This enables a clear and transparent channel through which one can see their furniture develop from an image to a physical object, designed to their standards and needs, right from the comfort of their home.

The Future

Mr. Lokendra Ranawat, the company’s CEO, has been deeply engaged in adapting technology as a means to simplify the whole process of customization. “A single type of furniture can never meet the needs of every home, especially when diversity is the backbone of our country. So, we put the power of defining the characteristics of a furniture into the customer’s hands. Unifying all these aspects into a single application requires a technology-driven approach, and we strive to make it as easy as possible so that everyone can get the furniture of their dreams.”

As of 2019, WoodenStreet has established itself as a major furniture player in four years, and is India’s finest custom furniture store, having a reach across India with more than 30 delivery hubs and 12 Experience stores, bringing quality custom furniture closer to people’s home and their hearts.

Corporate Comm India(CCI Newswire)


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