New Delhi, August 11, 2018: Smaaash expects its e commerce & online sales division to be the next big driver of growth and sees the revenue growing double this year. The company claims that in the activities section, Smaaash has the highest revenue market share in online ticket sales which also includes amusement & water parks category. This business has a yearly potential to do $USD 2.1 Million for Smaaash. Smaaash announces the opening of a new division- E Commerce & Online Sales vertical to further boost its center sales & revenue numbers.
Smaaash is happy to welcome Jaydeep Ray as the Business Head Online Sales for pan India locations. Smaaash Entertainment operates 32 centers in India with its current presence in cities like Mumbai, Gurgaon, Delhi, Hyderabad, Bengaluru, Noida, Madurai, Mysore, Chandigarh, Ludhiana, Amritsar, Mangalore, Pune, Vijayawada &many more locations opening soon this year. Jaydeep will assume this role immediately and continue to serve as the Marketing Head for the North India centers.
Launched in 2012, SMAAASH is one of India’s acclaimed gaming and entertainment centers that blend sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by its creative ideator, Shripal Morakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, cricket simulators machines, arcades, football, motor racing simulators and the go-karting tracks.
The new e commerce division will be an extended arm to the current sales & marketing team and will be responsible with planning the revenue streams categories, managing relationship with various partners for bulk businesses and gift card business in India. This vertical will grow and manage the online buying business on Smaaash.in website with partner wesbites & identify optimizations of website to increase sales. Oversee online content & drive customers to buy online more. Oversee paid program, display advertising campaigns and strategy to drive online ordering sales. Manage content and promotional calendars for online business & implement digital campaigns that increase ROI, thus also grow retail sales and increase brand awareness.
Jaydeep says, I thank Smaaash for placing their trust and confidence in my abilities to assume this office. I know it is a significant commitment, but I am prepared to contribute, we are bullish on selling tickets online. SMAAASH implores the child in you to joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. Redefining sports entertainment and customer engagement with ground-breaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone anyone of any age making it a perfect destination for “kids” of all ages.
Previously, Jaydeep has worked in entertainment & leisure activities organisations like Kingdom of Dreams & Appughar Amusement parks as Marketing & Brand Manager.
Corporate Comm India(CCI Newswire)