Banglore, September 05, 2018: As online shopping is on rise, Indian
consumers go crazy at every next sale. At the same time, making
donations to charity is not a very common act among Indians. It could be
because Indians find it a hassle or they are financially conservative or
simply because it’s not a style statement.

Sumara [1] is a simple chrome browser extension that lets users make
FREE donations whenever they shop online on e-commerce stores like
Amazon, Flipkart, Myntra, Jabong and Shopclues. All this at no extra
cost or efforts from the user. With a simple one-click install, you can
make a huge contribution.

Once a user installs the Sumara extension for the chrome browser, and
visits an e-commerce website of their choice, they get to see the exact
amount that will get donated when he/she decides to buy a particular
product. As soon as the order gets placed, the extension tells the user
exactly where this money went.

The idea behind this platform is to encourage donations in Indian
society. Indians do not make as much donations as they should. As online
shopping is already on the rise especially in metro cities like Mumbai,
Delhi, Bangalore, Hyderabad, it would be a good idea to piggyback on the
shopping behaviour of consumers to encourage them to do donations. With
Sumara, it is a duo combination of donations and online shopping. This
is a _FEEL-GOOD SHOPPING__ _where portion of your spending goes to a
good cause_._

The average ticket size of an online shopping stands at Rs 1750 per
transaction per user. On a shopping order of Rs 1750, a user can donate
up to Rs 120 (depending on the category of the purchase) via Sumara.
HOW IT WORKS Sumara can be installed from Chrome Web Store. It is a one-click
install. Once installed, it is done. Now whenever a user shops online,
he will be able to make a donation.

At every product page on the e-commerce websites, a user is displayed
how much money would be donated from his side if he were to buy this
product. As soon as an order is placed, we let user know where exactly
his money is going. This creates an instant gratification for the user
where user has 100% transparency about his donations.

Corporate Comm India(CCI Newswire)


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