New Delhi, December 02, 2018: Target has been clear about its intention to convince Americans that it is the most convenient retailer to shop, and its “All The Ways” holidays spot is focused on the options that support that brand proposition, including free two-day shipping, drive-up service, in-store order pickup and same-day delivery via Shipt. The commercial uses Meghan Trainor’s “All The Ways” as its backing track in what appears to be an attempt to appeal to younger consumers in need of a Target run.

According to reports published in retailwire.com while Walmart’s “Give It To Me” goes old school with its “Give It To Me Baby” soundtrack by Rick James, its message is present-day, featuring the retailer’s ability to provide gifts for everyone, including self-gifters. Convenience, in the form of Walmart’s mobile app and in-store pickup, is also a key element in the messaging.

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