Mumbai, August 14, 2018: Women have come a long way in terms of
lingerie; once there was a time when women would be ashamed to talk
about lingerie and ask for one to a male shopkeeper, where in today’s
time the mindset has changed.

People, now, openly talk and discuss on various aspects pertaining to
lingerie. There are various styles, patterns and designs too available
in the market to choose from.

Although with changing times there are still a lot of misconceptions and
prejudices that surround us and unfortunately, lingerie is not exempted
from it. One of the biggest misconceptions is that “good” lingerie
should be used only for special occasions or for those special nights
while plain cotton and whites should be used as an everyday wear.

One of India’s largest lingerie brand PrettySecrets, aims to get rid of
such misconceptions with its chic yet comfortable lingerie. The brand is
helping women in India realize that their everyday lingerie is more than
just a piece of fabric and it needn’t be boring. Lingerie helps define a
woman’s mood for the day and builds her confidence empowering her to
achieve the unachievable. The campaign #BREAKFREEFROMBORING resonates
with this stance.

This Independence Day, get freedom from boring and indulge yourself in
attractive, fashionable and trendy lingerie from PrettySecrets and
heighten your confidence.

corporate Comm India(CCI Newswire)


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