‘The Fashion Runway’ – Goes Bigger Than Ever!
Mumbai, July 05, 2018: After two phenomenally successful seasons, aLL – The Plus Size Store is back with its third season at Lakmé Fashion Week Winter/Festive 2018. The Plus Size Model Auditions will take place on Thursday, 5th July in Mumbai at The St. Regis, Lower Parel 9:00 AM onwards.
It will be dream come true to all winners at the audition as they will then get to put their best foot forward and walk on the Lakmé Fashion Week runway. aLL –The Plus Size Store is collaborating with ace designer Narendra Kumar to design ‘aLL PRIMERO’ Collection, part of their Autumn Winter’18 Collection which will be showcased with a plus size fashion show at the upcoming Lakme Fashion Week Winter/Festive 2018.
The auditions will be judged by an eminent panel including Actress Zareen Khan, designer Narendra Kumar, Hetal Kotak-CEO, aLL – The Plus Size Store, Lubna Adam- Fashion choreographer and Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance.
Actress Zareen Khan said, “The Plus Size Fashion Show by aLL at Lakmé Fashion Week is an excellent initiative in bridging the gap between Fashion and Plus size consumers. aLL’s motto of ‘Fashion is for one and all’ is something I believe in since at some stage I was also plus size and had no option but to dress in anything that fit and was available, not necessarily being what you want to wear. Having fought for body positivity all my life, I am very excited to be part of the jury. Looking forward to the line which will be showcased by the renowned designer, Narendra Kumar whose collection has always been a trademark in the fashion industry. Kudos to the team for changing the game in fashion and promoting body positivity.”
Hetal Kotak, CEO, aLL – The Plus Size Store said, “After getting an overwhelming response in the last two seasons at Lakme Fashion Week, we are quite excited to host the third season. To provide the latest in the world of fashion to our customers, we have collaborated with none other than Ace Designer Narendra Kumar. We value our relationship with Lakme, IMG Reliance and Narendra Kumar for partnering and lending their valuable support in creating India’s Biggest Plus Size Fashion Show”.
Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, “Lakmé Fashion Week continues to further its pursuit of making this platform a flag-bearer of inclusivity for the industry at large. Through an exciting association between Narendra Kumar and aLL- The Plus Size Store we inch a step closer to achieving this vision. This unique concept has received an overwhelming response in the past and we hope the industry and the audiences continue to be supportive of body positivity.”
While previous modelling experience is welcome, it is not mandatory. All confident plus-sized women and men (waist 34″ upwards for women & 40″ upwards for men) are invited to come forward. Women are advised to carry their own stilettos/heels.
Follow #aLLplusLFW for further updates
Venue: Anais, St Regis Lower Parel Mumbai
Date: Thursday, 5thJuly
Registration: 9:00 am onwards
Corporate Comm India(CCI Newswire)