New Delhi, June 23, 2018: What is the idea behind the launch of GoPursu.com
Pursu is the brainchild of my sisters Debsena Chakraborty and me. It is a fashion label representing the modern and digitally empowered women of India. It will offer women a range of high quality fashionable bags at affordable price.
The main idea behind this venture is to address the need for a premium, reliable and affordable brand of ladies accessories in the market.
After exploring the segment a long time, we both realized the need for good quality and affordable designer products. The accessories under GoPursu.com are unique in design, impeccable in workmanship & quality, light on the pocket and extremely fashionable. They qualify the checklist for the trend-setter’s wardrobe.
Tell us about your latest collection launch
After the successful launch of our Summer Spring collection, we have now launched our monsoon collection. GoPursu.com monsoon collection is a perfect option for those looking to mix business with pleasure.
Our Monsoon collection includes 6 bags in 3 essential shapes – clutch, baguette and tote:
Terroso – Leatherette Tote – Priced at Rs. 4,150.00/-
Terroso is meant to brighten your day at work. The digitally printed leatherette handbag with contrast handles & body takes the dullness of the week away. The interior is roomy enough to carry all your essentials for your day at work. It can be carried by its tubular top handle, under the arm or cross-body using it’s shoulder strap.
Wyn – Silk Tote – Priced at Rs. 6,650.00/-
Wyn brings romance in the air. It’s casual, it’s flirty! Crafted in Mulberry silk, it is a perfect companion to a luncheon / dinner date. The contrast handles would make you want to match your footwear along with it.
Zora – Silk Clutch – Priced at Rs. 3,250.00/-
Zora is a minimalistic piece to adorn your hands for the evening. This clutch is made of Mulberry silk with a multi color digital print makes it easy for you to coordinate with your outfits. The contrast leatherette border adds to the clean finish. The detachable wristlet can elegantly adorn your wrists. You can also wear it cross body with the shoulder strap.
Fiona – Silk Clutch – Priced at Rs. 4,550.00/-
Fiona is the perfect grab bag for spontaneous glam outings. It’s made of Mulberry silk with floral digital print which makes it sensational. It features flap top with contrast solid colour body. Carry it in your hand or swing it by the detachable gold chain strap.
Freida – Brocade Baguette – Priced at Rs. 6,450.00/-
Freida crafted in Brocade combines refinement and modernity in the perfect accessory for everyday chic sophistication. Featuring the contrast leatherette base and handles, this baguette is an attention seeker. You can carry it by the handles or wear it cross body.
Vivienne – Silk Baguette – Priced at Rs. 6,050.00/-
Vivienne is a lady’s round the day companion. Crafted in Mulberry Silk and contrast leatherette handles, it provides ample room to all that you could and would need to go through the day.
What are the USP of the brand? How is it different from its competitors?
The USP of GoPursu.com is its unique design and its quality. The accessories sold by GoPursu.com are unique in design with impeccable workmanship & quality.
We are bringing products and styles which are not very common in India. The products sold by GoPursu.com are extremely fashionable and affordable. Having good quality products which are light on the pocket and extremely fashionable makes GoPursu.com different from its competitors.
How is the handbag market segment in India
Accessorizing has always been a very important part of fashion. Bags, jewelry, socks and scarf add incredible value to a person’s look apart from helping underline individualistic style. As Indian consumers and their fashion sensitivities evolve, the demand for accessories has gone in boom mode.
With the high level of Internet penetration, an e-commerce boom as well as the rise of social media, Indians have become very brand conscious. Cheap imitations and fakes are out of the window, with consumers shelling out serious cash to acquire genuine products.
Continuously changing fashion trends and growing demand for fashion accessories is boosting the demand for fashion accessories considerably and is expected to grow even further in the coming years with a wide range and variety of products in accessories like hangbags, wallets, fashion jewellery etc being added to the collection regularly.
The handbag market has seen major movements recently and brands are becoming highly popular in this category. The key growth drivers of the handbag segment include: increasing number of working women, their rising incomes, increasing fashion consciousness and aspiration levels, and growing influx of foreign brands.
What are your expansion plans for GoPursu.com
We launched GoPursu.com in 2018 with a wide range of handbag collection including Satchels, Clutch, Baguette, Tote and Barrels.
We are now looking to expand our brand portfolio and add categories like wigs, swimwear, stockings, scarfs, jewelry and later on, cocktail dresses too. As of now Pursu products will be online but will soon expand its reach and will be available with retailers across
Corporate Comm India(CCI Newswire)