New boutique concept brings the international luxury Maison‘s essence to life
New Delhi, December 16, 2017: Montblanc has opened its doors on the region’s first neo-concept boutique in India’s Chanakya Mall, debuting the retail design concept currently being rolled out worldwide. The new boutique joins a number of regional and international luxury brands at Chanakyapuri’s premier new shopping destination, and offers customers an immersive and multi-sensory retail experience.
Through the eyes of designer Noé Duchaufour-Lawrance, the 1,300sqft boutique introduces a pure and uncluttered aesthetic, mixing black, white and wood for a contemporary look and feel. The fine qualities of the Maison’s core timepiece, leather, jewellery, and iconic writing instrument collections are enhanced through a selection of fine materials which serve to identify each category by the distinct materials with which they are usually associated. Watchmaking is brought to life through the use of bronze-sheen brass, leather and wood; black leather and walnut wood reflect the Maison’s leather goods expertise; while lacquers and fine metals evoke writing instruments and jewellery.
A wide selection of the Maison’s collectable writing instruments are showcased in the new Montblanc boutique, including the Montblanc Writers Edition Antoine de Saint-Exupéry Limited Edition, inspired by pioneering aviator and French author of notable literary works that include Night Flight, Terre des Hommes and Flight to Arras. Also on display, the Montblanc Patron of Arts tribute to Scipione Borghese Limited Edition, honouring one of the greatest patrons of Baroque art and 17th century art collector.
Digital enthusiasts will enjoy the Summit Smartwatch which combines the elegant Swiss watchmaking codes with the latest technologies as well as the Augmented Paper, which transposes the art of writing to the digital world. Of importance to collectors, the boutique will also house a number of timepieces made in the fine Swiss watchmaking tradition, including the new Timewalker Collection which is inspired by the Minerva chronograph and embodies the spirit of racing.
The contemporary boutique also invites new and existing customers to discover the wide variety of stylish and functional leather goods from the Maison’s Pelletteria in Florence. A selection of large and small leather goods from the 4810 Westside Collection come with brand new functionality and redesigned interior organisation layouts to accommodate the latest technology.
Commenting on the opening of the boutique, Franck Juhel, President of Montblanc Middle East, India and Africa said: “We are delighted to be opening India’s first neo concept boutique in a premier shopping destination such as the Chanakya Mall, and to redefine the shopping experience for our discerning customers in India. We look forward to welcoming our existing customers as well as a new generation of luxury enthusiasts who appreciate fine European craftsmanship.
The new Montblanc boutique is located on Level 1 of DLF Chanakya, New Delhi. For more information, visit www.montblanc.com
Corporate Comm India(CCI Newswire)