Mumbai, November 27, 2017: Le Creuset, the iconic French cookware brand, known for its remarkable and diverse cookware ranges launched its second store in Mumbai at High Street Phoenix on 25th November 2017.
To commemorate the launch of its seventh stand alone store in the country, Le Creuset associated with leading food author and columnist, Sonal Ved for an Asian Cooking Carnival. The scrumptious session was hosted at one of the high-end restaurants, situated in Palladium Mall, Mumbai. The food expert demonstrated specially curated Asian recipes by her during the interactive cookout session for the guests in presence.
The culinary expedition includ
ed Asian tacos with lime-soy cottage cheese, charred corn, avocado cream and Vietnamese roll with orange and peanut butter sauce. These delectable dishes were prepared using the iconic cookware range, which included the stunning and extensive stoneware range that offers a wide selection of colours and styles.This range is made from specialist clays and further fired at the highest temperatures to attain the finest product.
“It is always a pleasure to be associated with Le Creuset and an honor to be part of its seventh store launch in the country. The audience in presence thoroughly enjoyed the cookout session, and was intrigued to learn the benefits of cooking with Le Creuset. The brand provides its consumers a one-stop solution for a perfect kitchen with its cookware lasting for a lifetime.” Said, Sonal Ved, food author & columnist.
The event witnessed a gathering of some prominent socialites, including industry experts who were seen savoring the insightful cook out session.
Founded in 1925, Le Creuset has been making world-class cookware ever since and has been standing strong for almost 100 years. Le Creuset continues to use the handcrafted techniques and the original process of forging and casting in the manufacturing of its cookware.
Speaking on the occasion, Ankur Damani, Country Head – India and SAARC, Le Creuset, said, ” Strengthening our commitment to the Indian market, we are delighted to announce the launch of our second store in Mumbai. A heartfelt thank you to our esteemed customers for making Le Creuset the preferred cookware brand in the country in the premium segment. We are making continuous efforts to demonstrate the uniqueness of the product by the virtue of distinguished marketing initiatives and are striving to deliver the international Le Creuset experience to the Indian consumer“