New Delhi, October 14, 2018: YUMI is design led fair commerce philosophy that celebrates the abundant artisanal beauty of Indian hand skills. It’s a collaborative initiative with Artisans to sustain the creative and traditional hand knowledge system. YUMI represents a unique curation of textile designed, hand spun, hand woven and dyed in natural dyes by village artisans. The patrons are committed to introducing the artisans to a special design sensibility using natural fibers like fine linen, khadi, organic cotton, eri silk, cotton silk and muslin, reviving traditional techniques like Jamdani and creating contemporary markets for the products as an initiative to sustain the art form and as a mark of deep respect for the artisans pursing the handcraft inspite of innumerable challenges.
Corporate Comm India(CCI Newswire)