Partners with Airtel to offeran attractive cashback of Rs 1500under the ‘MeraPehla Smartphone’ initiative

New Delhi, January 14, 2018: itel Mobile, one of the leading mobile phone brands in the country,recently unveiled its latest 4G smart phone offering, itel A40, at an effective price of Rs3099 in association with Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, under its ‘MeraPehla Smartphone’ initiative.

Customers need to make a down payment of Rs 4599 to own the all-new itel A40 and will get an attractive cashback benefit of Rs 1500 over a period of 36 months. At the end of 18 months, customers who have done recharges worth Rs 3000 (in any denomination of their choice)will be eligible for the first cashback instalment of Rs 500. They will be eligible for the second instalment of Rs 1000, provided they complete another set of recharges worth Rs 3000 over the next 18 months. The smartphone will come bundled with a monthly recharge pack of Rs 169 from Airtel, offering generous data and calling benefits. For details, please visit

Mr Marco Ma, MD, TRANSSION India,said, “We strongly believe in providing great value with our products, and partnering with Airtel to boost the proposition of the feature-rich and 4G-enabled itel A40 is another step towards this direction. The partnership will provide customers with access to great applications and services like never before and at very attractive price points.”

A ‘smarter’ smartphone – Smartkeyfor better accessibility

itel A40 comes equipped with multiple features, such as Smartkey, that provide added functionality to its users. Smartkey, which is located on the rear side of the smartphone, enables the user to complete a range of frequent tasks with the touch of a button, literally. By using the Smart key, itel A40 users can click photos, take screenshots, activate torch, end calls, and do a lot more without needlessly browsing through the user interface – helping them to do more in less time!

And…droid: An evolved Android 7 experience

itelA40 gives an evolved Android 7.0 (Nougat) experience to its users with the ability to split screens, freeze applications, and have multiple social media accounts (including WhatsApp, Facebook, and Instagram) logged in simultaneously. The phone also offers multiple local language support, along with more than 1500 emojis to connect with your friends and family.

Beyond taking pictures:Living through those moments again

itelA40 has a lot of features to fulfill the needs of shutterbugs.The smartphone comes equipped with 5MP rear camera with auto-focus and flash,2MP front camera with selfie flash, and bigger and brighter 5” FWVGA display. The smartphone also has multipleimmersive features to play around with,including audio pictures, frames, and GIFs. Users additionally get to enjoy the Panorama view to capture the beauty of a breathtaking landscape in its pristine form, a feature that can also be used to fit a large group into a single group selfie.

Battery optimization:A battery that truly lasts longer

itel A40comes with an assurance of a long-lasting battery life with its 2400 mAh lithium-ion battery.An added benefit is that its proprietary battery optimizationfetches about 9 days of standby time, 11 hours of non-stop 4G talktime, 14 hours of 3G calling, and 28 hours of 2G talktime.This allows users to enjoy endless video calls, photo clicking, media browsing, and gaming sessions, apart fromusing an array of other features,day in and day out, without worrying about frequently charging their phones.

Perform, store, and share

itelA40 delivers a seamless, powerful performance with its 1GB RAM and a 1.3 GHz quad-core processor. Adding to the delight of its customers, itel A40 also gives 8GB storage space and comes with OTG support to facilitate a seamless data and power transfer between OTG devices. It, moreover, enables a user to easily connect USBs, keyboards, and even digital cameras to the trendy smartphone.

itel A40 is available at all leading mobile stores in three in-demand colors of black, rose gold, and dark blue. Itel A40 will be supported with the unique service proposition of 100-days replacement warranty. With a commitment of 100-days replacement warranty offered by itel on all its products, it is trying to elevate the overall end-to-end ownership experience for its customers.

itel A40 – Key features
Market Price Rs 4599
Total Cashback Rs 1500
Effective Price Rs 3099
Screen size and display 5-inch FWVGA display (480×854 pixels)
OS Android 7.0 Nougat
Processor 1.3 GHz Quad core processor
Memory 1GB RAM + 8GB ROM (Expandable up to 32 GB)
Cameras 5MP rear camera with Auto Focus, Flash, 2MP front camera with flash
Network 4G VoLTE&  ViLTE Support
Battery capacity 2,400mAh
Connectivity Wi-Fi, 3G/4G/2G, GPS, Bluetooth
Colour Black, rose gold and dark blue


Corporate Comm India (CCI Newswire)


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