New Delhi, October 30, 2018:  

  1. Tell us about the retail reach of the brand in India?

Aisen is available in more than 10 states across 4000 outlets. Very recently we have added Odisha and West Bengal among our reach. Our key regions include UP, Uttarakhand, Rajasthan, Maharashtra, Telangana, Andhra Pradesh and Gujarat.

  1. How is Aisen different from other brands in this industry?

By having the experience of over 35 years,Aisen understand the needs of consumers in both rural and urban market. Our products are designed by keeping Indian consumers in mind, For example:- Our 22” TV model comes with DC input which will enable the TV to run on battery. The E-Share app brings you the real and hassle free experience of Smart TV features. Being a Make in India brand, we have a strong foothold bringing tailor-made solutions for the needs of the audience.

Keeping the same mantra in mind, our walk and rock series comes with inbuilt battery which a play back time of upto 4 hours ! So, even in rural market where there is interrupted power supply the consumer can enjoy his music.

We have tried to be different in this industry from other brands in every category we approach. We offer the industry best warranty across all segments be if 3 years unconditional warranty on TVs and 2years unconditional warranty on Air Coolers.

  1. What is your take on the growth factors of this category when it comes to Indian market?

Some key factors which is helping the market grow includes –  Rise in Disposable Income, Easy-Availability of Consumer Financing, Existing Potential in Rural Markets Growth which is coming in a big way from the smaller towns and rural markets and is expected to be the next growth opportunity for the consumer durables market. In the last year ~30-35% of the total sale of consumer durable was from the rural market. This is expected to grow by 40-45% in the near future. Furthermore, Increasing Share of Organised Retail, rising income and purchasing power, and the younger generation preferring branded products and inclination to new Brands with advancements in technology. All these factors have led to a very positive growth for the industry; it has opened the market to several home-grown players which looks very promising.

  1. What is the brand strategy for penetrating the Tier II and III cities?

India is growing economically, its rising purchasing power has naturally made its emerging cities (Tier II and Tier III Cities) promising, yet untapped markets. The Tier II and Tier III cities shall be the new face of India. For Aisen, the Brand has already opted for this route right from its inception & established a strong presence in these untapped markets with a strong distribution network and omni channel presence. We are actively charting appropriate strategies and communication tools to cater to them.

  1. What are your channel strategies Online / Offline?

The percentage of total sales from online is growing, but you can’t ignore the opportunity that offline still holds and for us, it’s the offline Channel that drives the growth. We Think of it less as online vs. offline, and more like achieving a unification between to two. It’s hard for retailers to get in front of customers, so the best approach is to connect the two, and create leverage through your offline channels.

  1. What is your targeted market share for the coming financial year?

As per the latest GFK report for May 2018, for Dehradun & Uttaranchal we stand at no. 3rd position with a 12.1% market share(LED TVs) in that region.  In the coming financial year we aim to bring around our presence in all districts in the country and aim for a 10% market share.

  1. How can Aisen be a game changer in the TV industry?

Aisen is transforming the consumer durable market in India, bridging the gap with cost effective prices and latest technology. Our products stand the testimony to the needs of the young audience. With premium tech at affordable pricing, we also give a promise of unmatched warranty service of 3 years. Infact, we are the only brand in India to bring 3 Years Warranty on TVs. With our innovative solutions, we are aiming to revolutionize the market in sync with the needs of the audience.

Corporate Comm India(CCI Newswire)


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