Rising penetration of international brands, innovative branding and marketing along with increasing urban population to drive India perfumes and deodorants market through 2023

New Delhi, February 03, 2019: According to TechSci Research report, “India Perfumes & Deodorants Market By Type, By Price Segment, By Sales Channel, Competition, Forecast & Opportunities, 2013-2024”, India perfumes and deodorants marketis anticipated to register a CAGR of 17% during 2018-2024. Perfumes and deodorants are primarily designed to mask the body odor caused by bacterial perspiration. The growth in the market is led by evolving retail scenario, rising number of new product launches, and growing demand for herbal perfumes and deodorants. Rising focus on innovative marketing campaigns along with increasing number of retail outlets across Tier-II and Tier-III citiesare contributing towards the growth of India perfumes and deodorants market. Additionally, rising personal disposable income and growing urban population and working women population is further positively influencing perfumes and deodorants market in the country.

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Booming online retail is yet another factor that is boosting sales ofperfumes and deodorants in India. Further, emergence of brands such as Nykaa, Purplle, New U and Parcos along with expanding internet user base is positively influencing the country’s personal care industry. South and West regions of India are the leading demand generators of perfumes and deodorants owing to largeurban population in these regions.Moreover, cities like Mumbai, Pune, Ahmedabad, Tamil Nadu and Hyderabad are thesome of the largest markets in Indiadue to their large urban population.

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“India perfumes and deodorants marketis growing at a robust paceon account ofrising number of product innovation and boominge-commerce and retail industry. Moreover, leading players are constantly focusing on introducing perfumes and deodorants to address diverse customer needs. For instance, companies are launching roll-ons and pocket perfumesthat are easy to carry along with different variants of perfumes and deodorants, which include herbal perfumes, no gas deodorants, etc.Such developments along with introduction of safe and skin friendly products are anticipated to steer growth in the market over the next five years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

India Perfumes & Deodorants Market By Type, By Price Segment, By Sales Channel, Competition, Forecast & Opportunities, 2013-2024 has evaluated the future growth potential of India market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India perfumes and deodorants market.

Corporate Comm India(CCI Newswire)

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