New Delhi, January 01, 2018: Presents have been unwrapped, some unwanted. Gift cards and Christmas cash are burning holes in pockets. Merchandise is being marked down for after-season sales.
Presents have been unwrapped, some unwanted. Gift cards and Christmas cash are burning holes in pockets. Merchandise is being marked down for after-season sales.
Dec. 26 is projected to be the fourth busiest day of the year for retailers, in terms of foot traffic, according to ShopperTrak. The shopper analytics company suggests the week after Christmas will be a busy one as consumers exchange items, use gift cards or take advantage of the post-holiday sales.
In 2015, merchandise returns peaked for the year on the day after Christmas, according to a report from The Retail Equation, and steadily continued through the end of January. In Texas, the rate of returns when comparing total dollars purchased to total dollars returned and exchanged was between 15 and 17 percent the week after Christmas according to lubbockonline.com.
Returns are an inevitable part of the holiday shopping cycle, said Ashley Knox, South Plains Mall senior marketing manager. To return an unwanted item successfully, Knox said it is important for consumers to keep the merchandise in as pristine condition as possible.
Stores all have their own policies for returns,” Knox said, “so the best generic advice I can give, if you did not receive a gift receipt, is to keep the tags on and make sure it is in resellable condition. If it came in a box, it needs to go back in the box. To have the best option of returning or trading it for something else, make sure it is completely unused.”
Knox said it helps to be aware of stores’ policies before getting to the return counter, and to know that some retailers have an adjusted policy during the holiday season to help ease the process.
After-Christmas sales are tempting to indulge in while in returning things in-store. Many retailers will have leftover merchandise marked way down to make room for next season’s items.
Lubbockonline.com further added that dillard’s in the South Plains Mall offers some of the most notable after-season specials in town, Knox said. The doors will open at 9 a.m. for the store’s annual New Years Day sale. Knox suggested arriving early and knowing what departments you want to visit.
The website Deal News suggests exercise equipment, electronics and winter clothing are typically marked down in January.