Ujjval Saraf, Managing Director, Brandzstorm India Marketing Pvt. Ltd. said, “We are honored to be Giordano’s new brand licensee for apparel, footwear, travel gear and accessories in India. The Indian market has over the years witnessed a surge in demand for International fashion labels and we see substantial potential here. We feel there is a perfect alignment between Giordano’s global identity as one of the most recognized fashion label and our core competencies in design, supply chain management and marketing. Brandzstorm plans to open five flagship Giordano boutiques in major metros within the next three years. We are excited to partner the best in class licensees like Giordano as we aim to take the brand to next level”.
Elaborating on global plans Mark Loynd adds, “We will continue to strengthen our business in traditional, core markets throughout the Asia-Pacific region and the Middle East, while steadfastly expanding into newer strategic markets such as India, Africa, Central Asia and Europe. We have recently opened our first shop in Paris, France”.
Design, production and distribution for Giordano in India will begin from this winter. The brand has recently introduced leisure range and an outdoor wear collection to offer our customers more choice unlike other brands, Giordano active wear collection is designed to be worn in both an active and casual context. The products will be retailed nationally in leading multi-brand boutiques, shopping malls such as Shoppers Stop, Lifestyle and Central, other independent retail outlets and leading e- commerce portals.
Corporate Comm India(CCI Newswire)