HomeTown launches India's 1st ever color coordinated cook and dine range "Living Essence Travel Diaries 2012"
HomeTown today announced the extension of its premium home and living brand, Living Essence, with the launch of ‘Travel Diaries 2012’, India’s first ever color coordinated cook and dine range. The range comprising bake ware, kitchenware, crockery, tableware, glassware as well as storage, is now available exclusively at HomeTown stores in Mumbai, Bangalore, Hyderabad, Delhi NCR and Kolkata. It is also available in selected Foodhall and Central stores.
The Travel Diaries 2012 cook and dine range is inspired by countries and monuments across the world. The five themes for the range are Turkish Blue, Lagoon Blue, Savannah Green, Bali Brown and Artic Grey. The Turkish Blue range is inspired from the color blue that dominates the skyline of Istanbul. Savannah Green pays tribute to the expanse of grasslands of the savannah and wide opens spaces of Africa. The richness of wood and teak is the inspiration behind the Bali Brown range. Lagoon Blue range has been inspired by the natural soothing hue of the sea. The Artic collection captures the most northern paradise of the world, with patterns reminiscent of the Artic landscape.
The dinnerware range, which is microwave and dishwasher safe, is made out of premium quality bone china or porcelain whilst the cookware range, which is dishwasher safe, is ceramic coated, non-stick and can be used on the gas stove and the induction cook top. The bake ware range is microwave and dishwasher safe and is made out of premium ceramic. The entire collection is color co-ordinated and color fade resistant.
The wooden ware consists of salad bowls, chips and dips, bed breakfast tray, all made of Acacia wood and rubber wood from Thailand. Commenting on the launch of the new collection, Mark Ladham, President, HomeTown said: "The Living Essence Travel Diaries 2012 range is designed to appeal to the house proud Indian who demands a higher level of home aesthetics and style. Cookware, dinnerware, bake ware and storage have never before been introduced in a comprehensive color coordinated range, in India. Our new offering from the Living Essence range promises stylish living and so much more to celebrate the infusion of the world into our homes and kitchens."
"Today, home entertaining with family and friends extends from the kitchen to the living room to the dining table. At Living Essence, we are pleased to offer a perfectly coordinated end to end look."
Louis Philippe launches new range of bags
Louis Philippe, the identity of the stylish and astute Indian gentleman, launches a range of stylish new bags. The range is specially designed keeping in mind the sharp, fashion-conscious, globe-trotting businessman. As an overture to the hunt for the ‘bag’ for the man who is constantly on the move, Louis Philippe has fused style, substance and finesse to create the most practical carry-ons/carryall. And like every Louis Philippe creation, this new range of bags is a delightful marriage of function and form in a minimal structured design. Its sublime looks are matched by its tangibly soft construction while its specially designed compartments are handy and make it purposeful. All in all, the range is a perfect arm charm for the truly discerning.
Pioneers of men’s wear in India, Louis Philippe’s range of bags is passion meets eye for detail. The aesthetic range of Business, Messenger and Duffle Bags, I pad case, Lap top sleeves have been created using Italian and Argentine high quality full grain cow leather with unique sheen, characteristic and smooth feel.
The bags are further accentuated by the exquisite jacquard lining and the leather hang tag with the Louis Philippe brand name embossed over them. Another striking element is the individually cast and hand polished hardware trims with engraved crest emblem on it. Attention to details such as these is what makes this range unique and effortless, a delightful stand-out from the rest.
Navigating through the contents of your bag has become easier and significantly organised with the latest fashionable offering from Louis Philippe whose latest creation of bags are dominated by practical features such as large zippered inner pockets, separate slots for storing your cell phone, hard disc, writing instruments, business card, including a ring for hanging your keys. The detachable and adjustable nylon shoulder strap in matching leather colour with leather shoulder protection and comfortable leather handle and metal bottom feet gives it a snug yet classy touch.
The range starts from Rs.999, with duffle bags starting at Rs.13,999; business bags starting at Rs.11,999; Ipad cases at Rs.999 and laptop sleeves at Rs.3,999 respectively.