Eros Now, one of the fastest growing over-the-top (OTT) Indian entertainment platforms owned by Eros International Plc (NYSE: EROS), today announced a strategic integration deal with India’s leading mobile app for transportation, Ola’s connected car platform for rides haring, Ola Play. This strategic revenue-sharing partnership through Eros Now subscriptions will enable an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.
Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience for its customers. Eros Now offers the widest library of films, music, premium television, and regional content that has the potential to enhance the experience for many Ola customers.
Ola commuters will now have easy access to a vast array of unlimited entertainment options through Eros Now on Ola Play. Content will be customized depending on customer preferences and ride information like time and destination to provide the perfect connected in-car experience. The association particularly adds value to the superior experience proposition of Ola Rental and Ola Outstations categories that are widely used by customers. Long, traffic-filled journeys are now going to be easier rides with Eros Now’s broad selection of entertainment choices on display. The offering is currently available in four cities: Mumbai, Delhi, Bangalore, and Hyderabad.
Commenting on the integration, Rishika Lulla Singh, CEO – Eros Digital said, “Connected cars are a reality now in India with Ola Play. We are excited to join hands with Ola as our vision remains to provide easy access to premium experience on-the-go. This strategic integration enables increased user engagement and will help us increase our reach to millions of Ola customers.”
Speaking on the development, Ankit Jain, Sr. Director and Head of Ola Play, said, “At Ola, we are tirelessly working towards enhancing customer experience, Ola Play is a strong step in that direction. In line with such efforts, our association with Eros Now is sure to offer our discerning customers an unparalleled entertainment experience. A boon for our Outstation customers who spend hours at a stretch in the cab, they now have an even stronger reason to choose Play on our platform. With partnerships such as these, Ola is well on its way to transform the consumer’s ride experience, giving them the power to control their time spent inside the car, and building an experience that is intelligent, contextual, and unique.”
With this association, Ola Play customers will have access to a vast and diverse range of popular movies on Eros Now. Currently, the offering is available in four cities in the country: Mumbai, Delhi, Bangalore, and Hyderabad.