• The Collective presents a true British evening with celebrated designer Simon Carter

    As part of the ongoing British celebration at The Collective, the super premium retail destination, in association with the British High Commission organised a Croquet match this weekend in the capital. Celebrated British designer Simon Carter displayed his croquet skills and enthralled all the guests. The designer known to be an exceptional player was a true sport and shared his fine techniques about the game during the event.

    Immunologist by education, designer by profession and a Croquet player by passion, Simon Carter is the quintessential Brit. UK’s leading designer often referred to as the ‘King of Cufflinks', became famous for his iconic and unique Cufflink styles. The brand, synonymous with men’s accessories such as cufflinks, later went on to add watches, luggage, ties, scarves and finally a full clothing line to its range. Although the brand has grown and expanded immensely since then, each Simon Carter product still has the whimsical English stamp of individuality. Rendering fashionable men around the world anything but immune to the Simon Carter label.

    Speaking during the occasion, designer Simon Carter said, ‘’Croquet is much more sociable and competitive just as any other sport. I was truly delighted today to be a part of The Collective’s initiative in hosting this event. I was glad to share my passion for the game and also a trick or two about the game with the guests.” Talking about fashion, he opined, ‘’Today’s man is more fashion aware than ever before and I strive to create suits and accessories that are distinctive and add a whimsical flair to their personal style.”

    The evening was attended by Mr. Barry Lowen, Director, UK Trade & Investment, India and noted designers including Rohit Bal, Ranna Gill, David Abraham and Rakesh Thakore; writer William Dalrymple and socialites Rahul Dev and Bharat and Riddhima Kapoor. The evening was remarkable with everyone displaying their sporting side and trying their hand at Croquet.

    Croquet, an old British sport, dates back to the 1800s. It involves hitting a plastic/wooden ball with a Mallet through Hoops. The sport has now evolved and is immensely popular and played in other countries as well. The Collective has dedicated this entire month as an ode to everything British, and as a part of its “Best of British” celebration, organised a fabulous evening for all the guests to soak in the rich British heritage and fashion.

    Allen Solly in association with Elle magazine celebrates 'Winter Dress Festival'

    Allen Solly has unveiled its unique 'Get Featured in Elle magazine' campaign through the 'Winter Dress Fest'. Launched in Delhi, Mumbai, Bangalore, Pune and Chandigarh, it invites women across these cities to have the first pick on the winter dresses, try on the same and then get shot via photo booths set up across select stores. It’s a meet between the artist and the muse; the inspiration and the inspired. While the contemporary Indian woman in her power dressing picks her favourite winter dress from the prêt-à-porter collection, Allen Solly is there to capture the moment.

    The world becomes the real evaluator as they rank the featured contestant on her panache in her envisioned occasion: dates, movies, night-outs…a persona for every mood. Three winners in each city are then elected by the panel members from Allen Solly and Elle and get an opportunity to feature in a professional fashion photo shoot for the February edition of Elle. This contest runs from 17th November to 2nd December, across the aforementioned cities.

    Allen Solly, the brand that introduced business casual for the first time to the modern Indian woman has now gone beyond office hours to dress her for movies, coffee-dates, parties etc. The collection at Allen Solly personifies the modern style diva - she is trend-conscious, self-aware and confident - just like her clothes.

    This season the winter dresses feature resort-inspired exotic prints and designs. These dresses in woven and knits are quintessentially high street and are a must-have for the month. Wardrobes are assured of a fresh lease of life with the Winter Dress Collection from Allen Solly.

    The ‘Winter Dress Fest’ campaign will be promoted through magazine spreads, newspaper ads, radio and digital platforms and will be supported by robust in-store collaterals and CRM campaigns.