_Inspired by nature. Designed by Crocs._
OFFICIALY LAUNCHING ON APRIL 1ST 2018
New Delhi, April 22, 2018: Crocs, a global leader in casual footwear for women, men and children, today announced the worldwide debut of ‘Botanicals’, a limited-edition collection for fashion-lovers. Inspired by nature, the collection plays with metallic embellishments and electro-graphics in a uniquely Crocs way.
“The use of florals and botanicals are a trend that we’re seeing often, and one that plays very well with existing Crocs silhouettes,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing. “We played with these types of prints in our SS17 collection, and are increasing their usage across some of our more classic styles, including the Classic Clog, for SS18.”
Featuring a trendy twist to the ultra-comfortable Classic Clog and Crocs Sloane Slides, the Botanical Collection elevates everyday styles into a fashion statement for spring-summer. Central to the design is the tropical hibiscus flower and high-shine metallic butterflies.
The Botanical Collection includes the CLASSIC ELECTRO-FLORAL CLOGS, SLOANE ELECTRO-FLORAL SLIDES, and CLASSIC ELECTRO-BUTTERFLY CLOGS.
A new iridescent finish and three-dimensional hibiscus flower charms come together in neon-botanical inspired CLASSIC ELECTRO-FLORAL CLOGS and SLOANE ELECTRO-FLORAL SLIDES. These clogs are available in deep blue
and bronze colors, while the slides are available in deep blue and oyster. (above)
(left) A night-black background finish, white graphics and
three-dimensional butterfly charms come together in these
biodiversity-inspired CLASSIC ELECTRO-BUTTERFLY CLOGS. The Classic silhouettes set off the metal and plastic butterfly embellishments for a dramatic, dream-like effect.
The Crocs Botanical Collection will be ranging between INR.3299 and INR. 3599.
“The Botanicals Collection offers style- right consumers a fresh and elevated take on the Classic and core Crocs styles,” Poole continued. “A big part of our design perspective for this collection is to communicate Crocs’ relevancy in a fashion-forward space while remaining true to our comfort core.”
Corporate Comm India (CCI Newswire)