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Study reflects growing popularity of Ready To Eat foods in Indian Metros

Women consumers reflect higher consumption as opposed to men New Delhi, July 20, 2018: Velocity MR, a leading market research and analysis company announced the results of their pan India study to understand the growing popularity of Heat-and-Eat / RTE (Ready...

India’s most special band to rock the stage at the Grand Finale of HT...

New Delhi,June 29, 2018: After a series of heart throbbing performances by the country's renowned singers and bands, the 5th season of Hindustan Times DLF Cyberhub Friday Jam will end with a bang as Neha Kakkar is set to perform...

Myglamm To Donate Up To Rs 1 Crore With The #Turnonyoureyes Movement With Lisa...

New Delhi, June 15, 2018: MyGlamm & Lisa Haydon have launched a campaign urging Indian women to end eve-teasing by communicating their confidence by Turning On Their Eyes. Our eyes are a powerful tool for communicating. This campaign urges women to stand...

Walmart-Flipkart: CCI may suggest changes

To address competition concerns New Delhi, June 11, 2018: Fair trade regulator Competition Commission of India (CCI) might recommend structural changes to the proposed Walmart-Flipkart deal to address possible competition concerns, according to officials. The CCI might take cues from a...

Introducing the HTC Desire 12 and HTC Desire 12+

New Delhi, June 07, 2018: Your favorite YouTuber looks better in widescreen, your phone is a fashion statement, and your photos have to look amazing for Instagram. The digital generation expects a lot from a smartphone, and today HTC...

Aisen introduces its first UHD HDR Smart TV, ‘A55UDS970’, with unprecedented colour levels, priced...

A+ Grade IPS Panel, High Dynamic range with Wide Viewing angle_ -      _Designed to suit Indian Power fluctuations_ -      _First Brand to offer comprehensive 3 Year Warranty_ New Delhi, May 17, 2018: Aisen, the high tech brand bringing balance...

Wrangler Flags off the True Wanderers from Mumbai

Wrangler, the American denim brand, is back with its nationwide search for the True Wanderer. New Delhi, May 09, 2018: Wrangler has concluded its nationwide search for the top25 True Wanderer contestants. The finalists get to go on a 5-day...

V MART UNVEILS IT CAMPAIGN ANNOUNCING AYUSHMANN KHURRANA & BHUMI PEDNEKAR AS BRAND AMBASSADORS

~INDIA’S LEADING VALUE RETAILER GIVES A FACE TO THE BRAND~ New Delhi, May 06, 2018: V-Mart Retail Ltd is set to roll out its campaign with Ayushmann Khurrana and Bhumi Pednekar as their brand ambassadors. Ayushmann & Bhumi 's sheer hard work and talent, their stories and a strong connect with the aspirational and young middle class families makes them perfect fit for the brand. The campaign has been designed by Dentsu Impact, the creative agency from Dentsu Aegis Network. "V-Mart Retail Ltd. is one of the fastest growing value retailers in India and I am delighted to be associated with them as their brand ambassador. The value-retailer is taking fashion to the hinterland of the country, where the actual India resides and offering the best of styles & trends for all age groups under one roof. I love the Men's wear collection at V-Mart; it offers a great mix of trends & value-pricing, making it a great destination for affordable fashion shopping. "_AYUSHMANN SAID IN A STATEMENT._ _BHUMI PEDNEKAR COMMENTING ON THIS ASSOCIATION_ said, "I was astound to see the vast range offered at V-Mart stores and the sheer reach of the brand in the tier-2 ,3 & 4 towns in India.  It is really exciting to be associated with a brand which is providing latest fashion trends to the young and aspirational middle class residing away from the metros at unbelievable prices." The campaign exemplifies V-Mart's attempt to break away from the clutter and firmly establish its market-leadership amongst its target segment. The campaign is also first major branding exercise to create brand differentiation and recall amongst the consumers. _COMMENTING ON THE ASSOCIATION WITH THE SUPER-HIT COUPLE, MR. SNEHAL SHAH, _SR. V.P- MARKETING & OPERATIONS, V-MART RETAIL LTD. said - "_We are super-excited to associate with young talents like Ayushmann & Bhumi. We are a brand that believes in hard work, understands the requirements & dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann & Bhumi a great fit to represent us as our brand-ambassador. Making theirway into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with V-Mart's DNA and that of the millions enduring through daily struggle and yet daring to dream big._" Opting to go for a brand ambassador was a well-thought put, strategic decision aimed at fueling the next leg of growth for the home-grown retailer. Ayushmann & Bhumi, command a strong connect with the aspirational and young middle class families, hence standing out as a preferred choice to be the Face of the brand. Also, they share a great chemistry together, already having given 2 Super-hits. TALKING ABOUT THE CAMPAIGN CONCEPTION, SOUMITRA KARNIK, CHIEF CREATIVE OFFICER, DENTSU IMPACT, SAID, "It was an extremely exciting project for the entire team at Dentsu Impact. This happens to be a crucial phase for VMart in it envisioned journey of being the 'most preferred destination for affordable fashion'.  All the ingredients of success were well laid out in front of us - a fantastic client, the fabulous pair of Ayushmann and Bhumi, a highly entertaining script built around the brand's vision, extremely talented director in Shlok Sharma and a super refreshing music by Rahul Pais. And of course, the highly driven team of Dentsu Impact and C-Lab". V-Mart Retail Ltd, which commenced operations in 2003, has grown to become one of the most preferred destinations for all fashion & lifestyle needs of its target consumers residing in these tier-2 & tier-3 cities. With a presence across 14 states with 175 stores cross 148 cities, V-Mart caters to approximately 4 crore customers every year. The brand also has 75 Lakh customers registered in its loyalty program which is a testament to the strong brand appeal amongst the consumers. _According to a data compiled by Bloomberg, V-Mart, which has recently been conferred as the 'World's best performing department stores chain this year', is one of the leading value-retailers of the country and caters to the aspirational middle class residing in tier-2,3 & 4 cities across in India._ With an average store size of 8000-10000 sq. ft., V-Mart offers a choicest assortment of latest fashion trends for all age groups, sourced from renowned manufacturers around the country and even abroad. Corporate Comm India(CCI Newswire)

VitrA introduces it’s exclusive :X- Line Faucet Series

New Delhi, April 25, 2018: VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey introduces  exclusive range of X- Line Faucet Series. You can express your style in your home with the confidently, smart design...

Arvind announces launch of first exclusive Gap store in Kolkata

Kolkata, April 17, 2018: Arvind Lifestyle Brands Limited, Gap’s franchisee in India, on Friday announced the launch of its first exclusive Gap store in Kolkata at South City Mall, continuing a nationwide expansion of one of the world's most...

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Sundeep Chadha & Smriti Gupta hosted the event ASHMITA Fashion Show...

New Delhi, April 26, 2018: In an evening hosted by SUNDEEP CHADHA AND SMRITI GUPTA and RITA SRIVASTAV AND RAMESH ARORA founders Karmsakshi Sewa Sansthan & Swawlamban, the city witnessed the fashion show of its kind. The event “ASHMITA” held at KAMAL MAHAL, ITC MAURYA, New Delhi honored and raised financial support for Women facing social atrocities which included survivor of Acid Attack. It witnesed the women facing social atrocities walking the ramp along with other models in the collection by DESIGNER SUMONA PAREKH. DESIGNER SUMONA PAREKH is reviving Khadi cotton by introducing the native fabric into bridal wear. The idea behind is to look good into the homegrown fabric embellished with handcrafted block prints, in light colored outfits for summer and some in red for bridal wear. The following guests were present to honor the women at the event. They are  MS. MEENAKSHI LEKHI Hon’ble MP Lok Sabha & National Spokesperson BJP, DR. SHOBHA VIJENDER, Councillor, MS. NEELAM RUDY, Sitaar Player USTAAD SHUJAAT KHAN, MR. TEJRAM PHORE, Councillor, PADAM SHRI KATHAK MAESTRO SHOVANA NARAYAN And SHAHNAZ HUSAIN to name a few. SUNDEEP & SMRITI FOUNDERS KARMSAKSHI SEWA SANSTHAN & SWAWLAMBAN said “_THERE IS AN URGE TO DO SOMETHING MEANINGFUL FOR THIS CAUSE AS BOTH THE ORGANIZATIONS HAVE EXPERIENCED THE AGONY AND PLIGHT OF THE ACID ATTACK VICTIMS IN THE COURSE OF DOING THEIR SOCIAL SERVICE WORKS. _ONCE, A NORMAL HUMAN BEING, FULL OF ASPIRATION, SUDDENLY BECOMES A DEAD SOUL, DEFACED AND REJECTED WHEN THIS HEINOUS CRIME OF ACID ATTACK IS COMMITTED AGAINST HER. THE WORLD KEEPS ON MOVING, SO IS LIFE, BUT WHO CARES FOR THEM? ONE SHOULD REALLY BE INTERESTED TO BRING THEM BACK IN SOCIETY AND GIVE THEM JUSTICE!! THEY ARE OUR DAUGHTERS__.”_ Adds Smriti  Gupta. According to AASHMEEN MUNJAAL OF STAR SALON ACADEMY, “Real beauty lies in the soul of a human and not on skin.”The event was choreographed by Liza Verma and the Makeup partner for the event was Aashmeen Munjaal. Corporate Comm India(CCI Newswire)

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