Marketing

Satiate your palate with the gluten free range at Somey’s Kitchen

~ Don't lose your mind, Lose Gluten ~ Rujuta Diwekar Bengaluru, June 13, 2018: Bid adieu to the traditional Indian breads and make way for the newly launched gluten free chapatis and pooris by Somey's Kitchen. Gluten free diets have gained...

Add Zing To Your Style With Horra’s Kompanero

New Delhi, May 17, 2018: From Horra, a home –grown brand that stands quality craftsmanship, youthful style and trendy fashion, with international accents, comes a delightful new Kompanero series of watches. Spoil yourself or a loved with this stylish...

Sensational “Limed Grey Oak” floors from Pergo

New Delhi, May 16, 2018: Pergo, recognized around the world as a pioneer and leading innovator brand for high-quality laminated floorings, reinvents the laminate floor with the exciting range Sensation. Your eye will notice the difference right away. Then try...

​VitrA introduces Water Jewels Collection – Washbasins

New Delhi, May 16, 2018: VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey introduces soft yet elegant lines of Water Jewels Washbasins.  Their exclusive color options add originality and sophistication to bathrooms of every style. The Water Jewels Washbasins, are...

Blackberrys Unveils New Brand Vision And Identity

_THE BRAND EMBARKS ON A NEW JOURNEY WITH ITS NEW TAGLINE, ‘KEEP RISING’_ National April 22, 2018: Blackberrys Menswear, positioned to be India's most distinctive and affordable luxury fashion brand reinvents its brand image in a bid to reflect its identity that will strike a chord with today's progressive cosmopolitan men. The 25 years old brand which has always stood for innovation, to provide the Indian men with the best wardrobe solutions, is looking at reaching a wider section of an audience by shifting from its quintessential older, formal look. The comprehensive rebrand will also unveil a new logo and tagline. The new identity adopts a primary colour palette of classic brown, stylish light beige and accent orange. The 'tree' symbol in the logo which was formerly associated with stability, richness and legacy will now be replaced with the 'Firebird'. In line with the burning drive of the brand to grow and soar beyond every expected capability, this facelift of the logo encourages the Indian men to keep striving, reinventing and what Blackberrys new tagline inspires, 'Keep Rising'. As Blackberrys gears up to reinforce its commitment in addressing the burning drive of the new age man to win and succeed with powerful dressing, it will  launch its existing stores and open new stores across the  country for its parent brand Blackberrys and two other sub brands Blackberrys Casuale and Urban Blackberrys. Each one of these has emerged out of a different story, inspired by the looks of various genres, lifestyles, personalities, and outlooks which aided to reinvent the brand identity. Thus, Blackberrys will now evolve to be a one-stop solution for all wardrobe needs. Since inception from the bylanes of Chandni Chowk, Blackberrys has had an adventurous journey by achieving one milestone after the other, winning innumerable awards, titles, and honors emerging to be an indisputable leader in formal workwear segment of the country.  The new brand identity will escalate Blackberrys to an all new high in the country's retail industry by broadening its canvas to accommodate the new-age dressing needs. COMMENTING ON THE NEW JOURNEY, DIRECTOR, MR. NIKHIL MOHAN, BLACKBERRYS SAID, "The creation of this new identity is just a beginning. We have bigger plans and our fresh approach is to reach out to our customers to the last mile. We wish to get closer to our audience and talk to them in their language. We aim at best of the class consumer experience lead by our 360 degree expansion approach." MR. NITIN MOHAN, DIRECTOR, BLACKBERRYS SAID, "The  core DNA values of Blackberrys continue through our product evaluation and evolution. The spirit is best embodied in our new approach to engage the youth, the hipster and the professional & cater to them with complete wardrobe  solutions. Blackberrys is now the brand that serves the modern  India." Blackberrys has plans to open 35 COCO store and 65 FOFO stores in tier I,II and III cities in the current fiscal. Corporate Comm India(CCI Newswire)

Danish Sportswear Major hummel International Forays into India

Rolls out tech-savvy sports range to woo Indian consumers New Delhi, April 17, 2018: The sports and fitness freaks in India have a reason to cheer now as Danish sportswear major hummel International sets it eyes on India by rolling out its high-performance, stylish and...

Honor Blockbuster Days Sale is here! Huge discount Honor 8 Pro gets Rs...

New Delhi, April 14, 2018: Honor smartphone brand has tied up with popular e-commerce giant Amazon India to bring huge sale on an array of smartphones. Honor, which is a brand from Huawei has come up with a new...

Walmart Said to Be Favoured Over Amazon to Buy Controlling Stake in Flipkart

New Delhi, April 14, 2018: Walmart looks likely to take the next round in the battle Walmart favoured because of the greater certainty in such a deal Flipkart's board recently met to discuss the competing proposals Walmart looks likely to take...

Optum addressed industry professionals on relevance of product platforms at ProductCamp Hyderabad

National, March 23, 2018: Optum, the health services business of UnitedHealth Group- a Fortune 6 company, was a sponsor at the ProductCamp Hyderabad conference to deliberate upon the relevance of product platforms across industries. With an aim to educate...

Hangsen Prepares for the Release of 1st Hybrid Pod System I.Q “3 S.E.C.S”

Calif, February 15, 2018: Hangsen Brand is preparing for the release of their 3rd installment of the I.Q pod system device, the "3 S.E.C.S"; 3rd Generation "Specialized E-Cig System World-renown manufacturer, Hangsen, has created an innovative product soon to be known as the I.Q "3 S.E.C.S"....

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